About the position
Work is Sweet! 'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service. See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service. Job Description Summary: Strategize, plan and manage the creation and development of marketing technology and solutions initiatives including, but not limited to, Marketing Cloud and all related database functions. Evaluate, recommend, implement and manage a new CDP as well as any other new and emerging artech platform opportunities. Customer experience is paramount with goals to increase acquisition, retention and purchase frequency.
Responsibilities
- Strategize and maintain a Marketing Cloud database that supports marketing initiatives and opportunities related to email, journeys, and predictive marketing.
- Serve as system/application owner and subject matter expert for Marketing Cloud.
- Build reports, manage data extensions, and lead strategy, development, and maintenance of Journeys in Marketing Cloud.
- Develop and standardize segmentation methodology for multiple channels including but not limited to email marketing.
- Assist with campaign strategy and planning on email, text, mobile app and direct mail channels.
- Evaluate business solutions and lead cross-functional implementation of new programs partnering with internal groups including Creative, IT, Retail, QD, Finance and E-Commerce, as well as any external partners and vendors.
- Develop new program features, promotions & initiatives to deliver against program KPI’s and support successful roll out across all customer touch points including, but not limited to: shops, e-commerce, CRM, mobile, social, digital and key partners.
- Evaluate and implement a CDP and strategy for potential customer loyalty program elements in all channels across online, mobile and shops for an outstanding customer experience.
- Drive ongoing customer acquisition, encourage active customer engagement and encourage lapsed members to re-engage through email, SMS and other possible tactics as identified.
- Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies.
- Identify opportunities to enhance technology and innovation that will improve departmental effectiveness.
- Perform special projects as assigned by management.
Requirements
- Minimum 5 years of relevant experience in Cloud based marketing, Loyalty, CRM, or Direct Marketing.
- Salesforce Marketing Cloud Admin Certified a plus.
- Basic understanding of SQL, AMPscript, and HTML a plus.
- Experience managing vendors to achieve program goals.
- Working understanding of databases.
- Experience in multi-channel retail industry a plus.
- Strong analyst and problem-solving skills, detail-oriented mind-set, and ability to manage multiple projects and priorities.
- Self-starter who takes initiative with strong planning and project management skills.
- Strong interpersonal skills.
- Experience managing and negotiating with partners/vendors.
- Proven ability to run successful campaigns with little supervision.
- Exceptional verbal, written and presentation skills.
- Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.
- Bachelor’s degree in Marketing required; equivalent related work experience may be considered in lieu of degree.
Benefits
- Generous medical benefits
- 401(k) eligibility
- Various paid time off benefits, such as vacation, sick time, and parental leave
