About the position
The Marketing Experimentation team is focused on driving a culture of experimentation to increase revenue performance, improve guest experience, and drive deeper understanding of incremental growth opportunities across the full customer journey. Being a part of this team means you empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise, and have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results. The team fosters an environment that's inclusive and diverse, supporting all team members to be themselves. We value everyone's ideas and perspectives and believe that our team's diversity is critical to our ability to deliver exceptional work products and experiences. This role will have a specific focus on experimentation across Omni-Channel Marketing — primarily email and paid media — and work cross-functionally to lead a robust test-and-learn roadmap that fuels innovation, optimizes performance, and advances enterprise learning.
Responsibilities
- Lead Learning Agenda development by gathering strategic questions from stakeholders and surfacing hypotheses tied to channel and business objectives
- Facilitate experimentation ideation sessions (e.g., workshop series) to generate test ideas and align on testing priorities
- Design and present data driven stories to marketing leadership through detailed presentations
- Develop and manage experimentation sequencing and roadmap across email and paid media channels, aligned to strategic goals and campaign timelines
- Act as a creative design consultant, partnering with Lifecycle and Creative teams to ensure creative concepts align with test designs and hypotheses
- Collaborate with Experimentation Analytics to validate test setups, determine success metrics, and surface insights that drive decision-making
- Serve as subject matter expert in the capabilities and limitations of email and paid media channels to shape test design
- Provide guidance for implementation and scaling of successful experiments across campaigns and business units
- Foster strong stakeholder relationships across Marketing, Creative, Analytics, and Lines of Business to ensure tight alignment, shared learning, and a culture of experimentation
- Partner with IT or MarTech teams (as applicable) to ensure seamless tracking, data capture, and tool enablement
Requirements
- 3-6 years of digital/marketing/media analytics experience
- A bachelor's degree in marketing, digital marketing, or strategic brand communication
- At least 4 years experience in a marketing conversion role or digital marketing
- Experience using conversion assistance tools, such as Adobe Analytics
- Proficiency with Content Management Systems (CMS), Sitecore preferred
- A customer-focused and goal-orientated mindset
- Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics
- A strong technical foundation or background in omnichannel marketing
- Critical thinking and attention to detail
- Strong communication skills, particularly in stakeholder management, storytelling, and gaining alignment across a diverse set of stakeholders
Nice-to-haves
- Experience with tools such as Mailgun, Airship, Adobe Ad Cloud, Adobe Target, JIRA, Microsoft Excel/Powerpoint, Mouseflow, Tableau, SQL, Sitecore, Statistical Analysis tools such as R Studio, Python, SPSS
Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Referral Program
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
