About the position
The Manager, Peer to Peer Marketing, also referred to as Manager, HCP Education Delivery at Novartis, plays a key role in the Integrated Marketing Organization of US Pharma, focusing on the hands-on delivery of premier HCP education across Therapeutic Areas and Brands. By harnessing Novartis's capabilities in HCP education and leveraging comprehensive insights into customers and TA/Brand dynamics, this position aims to enhance peer-to-peer promotional efforts and foster an extensive network for educational outreach. The role is centered on crafting and executing educational initiatives that enlighten and captivate HCPs with Disease State Education and branded knowledge, reinforcing their confidence in the selection and prescription of Novartis products in line with established marketing strategies.
Responsibilities
- Act as an integral team member, collaborating closely with the professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively develop and provide HCP education that aligns with the marketing strategy and brand vision.
- Define and implement an impactful delivery of HCP education, utilizing marketing analytics to measure success and drive program enhancements.
- Incorporate industry-leading best practices in peer-to-peer marketing to enhance the consistency and effectiveness of HCP education initiatives.
- Share best practices across the HCP Education Delivery team, fostering a culture of marketing collaboration and brand consistency.
- Actively contribute to the development of the HCP experience roadmap and Impact plan, integrating marketing campaigns with educational elements to improve HCP engagement.
- Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.
- Collaborate with the HCP Marketer and the Customer Engagement teams to support HCP Education and field communication and training activities, as appropriate, ensuring alignment with overall marketing campaigns.
Requirements
- A minimum of 3 years of commercial marketing experience, with a proven track record of building scalable HCP education programs.
- Demonstrated ability to communicate scientific data effectively to a variety of audiences.
- Experience in managing peer to peer engagement programs, peer to peer education, and/or HCP Congresses.
- Proven project management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget as demonstrated by key projects or initiatives.
- Cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.
Nice-to-haves
- Prior work within a center of excellence model, where consistent standards, best practices, and knowledge sharing were effectively implemented preferred.
- Experience in engaging with healthcare providers and thought leaders.
Benefits
- Full range of medical benefits
- Financial benefits including 401(k) eligibility
- Paid time off benefits such as vacation, sick time, and parental leave
- Potential sign-on bonus
- Restricted stock units
- Discretionary awards
