About the position
This role will be joining the Venmo Integrated Marketing team as an Integrated Marketing Manager, responsible for driving Venmo brand and customer growth. As a part of the team, you will work with cross-functional partners in brand strategy, market research, PMM, media, lifecycle marketing, and more, and bring key activations and programs to life throughout the year. You will be hyper focused on driving brand love, ensuring connectivity, consistency, quality, and impact for our highest priority business initiatives. You see the big picture and how it all fits together and know how to work with your cross-functional partners to get it done in tandem. You will be responsible for bringing together the insights and strategy to develop coordinated storytelling campaigns and experimenting through new brand and audience initiatives leveraging the full marketing funnel and channels (owned, earned, paid) to tell the story of the Venmo brand and Venmo’s core value proposition, driving awareness, comprehension, and intent that inspires people to choose and use Venmo every day.
Responsibilities
- Collaborate on and develop integrated marketing plans to fuel top and mid-to-lower-funnel brand love and customer growth
- Bring new ideas to the table and execute across creative, media, channels and formats that can best tell our Venmo story (e.g., sponsorships, sponsored content, influencer partnerships, events, display, social, search, etc.)
- Partner with our internal creative teams, agencies, and comms teams to ensure coordination and alignment across owned, earned, and paid channels to deliver on goals
- Work with the product marketing team and stakeholders in brand to develop and execute cross-funnel campaigns for priority Venmo products
- Be a stakeholder with creative agencies and internal brand team from briefing, providing strong creative guidance and influencing stakeholder buy-in on concepts, and manage production in tandem with production and creative teams
- Lead with influence in a matrixed organization and work with internal partners and external agencies to deliver world-class marketing campaigns and programs to achieve goals
- Develop internal playbooks, toolkits, and other assets for distribution across core markets to increase efficiency and effectiveness
- Partner with internal stakeholders and analytics teams to track, analyze and report initiative performance against key KPIs and budget
- Stay up-to-date with industry trends and understand how those trends impact our users and our products
Requirements
- Possess 7-9 years of experience in integrated marketing, product marketing, campaign planning and management, demonstrating a versatile marketing skill set across various domains
- Great storyteller, with content strategy, creation and execution experience
- Experience marketing to consumer audience, preferably in technology space
- Ability to operate and thrive in an agile environment
- Excellent written, verbal, and interpersonal communication skills
- Experience presenting to senior leadership and excellent presenting skills
- Ability to multi-task in a deadline-driven atmosphere
- Highly organized, detail-oriented, and results-driven
- Strong relationship builder, great communicator, and strong influencer
- Positive team player motivated by being part of and succeeding as a team
- Detail-oriented and outstanding at execution with excellence
Benefits
- Flexible work environment
- Employee shares options
- Health and life insurance
- Annual performance bonus
- Equity compensation
- Medical, dental, vision benefits
