About the position
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs. Our team mission for Workspace Planning and Insights is to grow Google Workspace business and ROI by identifying new growth or efficiency drivers from market, customer and business insights and then building the plans and business rhythms to capture business growth and efficiencies. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and maintain reports to track, analyze, and visualize the performance of our marketing funnel from acquisition through to opportunity creation. Identify bottlenecks, trends, and areas for optimization.
- Design, execute, and analyze A/B tests and other experiments to measure the effectiveness of marketing campaigns across channels (e.g., email, paid, webinars). Provide data-driven recommendations to improve ROI.
- Collaborate with Regional Marketing teams to understand regional performance nuances, identify best practices, and provide tailored insights to optimize plans and execution.
- Explore marketing data to identify trends, patterns, and key insights that uncover new growth opportunities or areas for efficiency improvements.
- Develop and deliver regular reports to marketing leadership and stakeholders, clearly communicating business performance, insights, and recommendations.
Requirements
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
- 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- 3 years of experience working with Pipeline analytics within Marketing organizations.
- Experience managing research and measurement agencies.
- Experience working with Sales or Marketing teams.
Nice-to-haves
- Experience developing B2B go-to-market strategy, sales and marketing alignment, and channel strategies (e.g., web, social, email, paid media, etc.).
- Experience working with data and knowledge of B2B marketing (e.g., Metrics, KPIs, etc.).
- Knowledge of Python, R, or another scripting language.
- Ability to drive to insights across a broad spectrum of topics and maintain high quality of work under time pressure.
Benefits
- Bonus
- Equity
- Health insurance
- Retirement plans
- Paid time off
- Professional development opportunities
