About the position
As a Marketing Analyst at Greater Texas, you will play a crucial role in leveraging multiple data platforms to analyze membership data, track marketing performance, and provide data-driven insights to support marketing strategy and decision-making. This position offers ongoing training and coaching to expand your skill set and career potential, exposure to cross-functional projects, and opportunities for leadership development. You will work in a dynamic and impactful environment that values collaboration and innovation, directly supporting our mission and enhancing the member experience.
Responsibilities
- Collaborate to deploy data-driven strategies to drive business growth and ensure high levels of member experience.
- Utilize techniques to extract actionable insights from multiple, complex data sources.
- Conduct ongoing analysis of membership data to identify churn patterns, product/service adoption rates, marketing performance, and opportunities for product/service growth.
- Use data intelligence to develop growth projections and estimations for various products and services.
- Perform research to identify qualifiers for ongoing promotions.
- Perform ROI analysis for marketing-related projects and campaigns.
- Monitor competitor marketing strategies and industry trends to provide benchmarking insights.
- Identify emerging market trends that could impact marketing strategies and business growth.
- Develop and implement ad hoc reports, graphs, visuals, maps, and other data-related materials as needed.
- Create reports for campaign tracking, targeted messaging, and other marketing analysis using MCIF data.
- Leverage member data and segmentation techniques to create personalized marketing strategies that enhance engagement, retention, and product adoption.
- Design and implement A/B tests to measure the effectiveness of marketing campaigns, website optimizations, and digital initiatives.
- Serve as the primary owner and champion of Claritas P$ycle psychographic data to develop, maintain, and utilize member personas for targeted marketing strategies.
- Monitor marketing budgets, track expenses, and analyze the financial performance of marketing initiatives to ensure cost efficiency and strategic resource allocation.
- Ensure data accuracy, integrity, and compliance with regulatory requirements when handling member and marketing data.
Requirements
- Proficiency in data analysis tools such as Google Analytics, CUAnalyst, and Marquis Executrax MCIF.
- Strong analytical skills with the ability to translate data into actionable insights.
- Knowledge of SEM, SEO, and digital marketing metrics.
- Ability to generate clear and compelling reports, visuals, and presentations.
- Strong attention to detail and problem-solving skills.
- Excellent communication and collaboration abilities.
- 4+ years of experience in a data-driven marketing or analytics role.
- High School diploma or equivalent.
Nice-to-haves
- Experience with Excel, SQL, Tableau, Power BI, or other data visualization tools.
- Familiarity with CRM and marketing automation platforms.
- Understanding of credit union or financial services marketing.
- Experience with psychographic segmentation tools such as Claritas P$ycle.
- Marketing or technology certifications.
- Bachelor’s Degree in Marketing, Business, Data Analytics, or related field.
Benefits
- Choices of Medical, Dental, Vision, Life and AD&D Insurance.
- Optional Critical Illness, Accident, and Hospital Indemnity Benefits.
- 16 hours of paid volunteer time annually to give back to your community.
- Monthly accruals of vacation and sick time, plus several paid holidays.
- 401k plan with up to 7% employer match.
- Tuition reimbursement for continued education and personal growth.
- Access to our HQ fitness center and studio.
