Marketing and Access Strategy

About the position

The Director, Marketing and Access Strategy will report to the AVP of Marketing and be the marketing and access lead for Ryzneuta. Your primary responsibility is to drive the successful launch and growth of the brand by developing strategies and tactics to optimize access, reimbursement, and coverage. You will partner closely with the Corporate Accounts and Trade Team. Additionally, you will contribute to the development of HCP marketing strategies by mentoring and partnering with the Ryzneuta Product Manager.

Responsibilities

• Develop and execute the overall market access plan including creating and refining strategies and tactics to optimize coverage, pricing, reimbursement, and distribution across channels and key stakeholders including payors (Commercial, Medicare, VA/DoD), GPOs, corporate accounts.
• Create a compelling value proposition by translating clinical and economic data into messages and materials that highlight the value of Ryzneuta to financial decision makers and other stakeholders at payor, IDN and customer level.
• Partner with Medical to generate relevant HEOR data and economic models that optimizes payor coverage and formulary inclusions.
• Collaborate with Corporate Accounts and Trade Team to ensure alignment and execution of the market access plan.
• Provide input into development of annual brand plans to ensure access strategies and tactics are prioritized and aligned.
• Keep abreast of market access landscape (policies, trends, etc.) and proactively communicate the impact to senior management while ensuring integration of that knowledge into strategic plans.
• Ensure all projects are completed on time and within budget.
• Manage patient and reimbursement support services.
• Develop access resources and materials (personal/non-personal) that support both the field-based corporate accounts and sales teams.
• Ability to pivot based on insights gathered from market research, ad boards, and analytics.
• Provide expert input into pricing and contracting strategy in buy and bill, Part B and SP environments.
• Effectively develop and manage the market access budget.
• Participate in any special projects as assigned.

Requirements

• BA/BS degree in business, science, or other related discipline.
• 8-10 years of pharma experience with 3-5 years in Market Access.
• 1-2 years of HCP Marketing is a plus.
• Must have launch experience ideally in both the branded and biosimilar marketplace.
• Experience working in cross-functional matrix environments.
• Experience leading agency partners.
• Demonstrated strategic thinking, presentation skills, attention to detail, and organizational skills.
• Proven ability to collaborate and communicate effectively with others including senior leaders.
• Must be innovative and proactive with demonstrated track record of completing projects with minimal supervision.
• Must be comfortable in a start-up environment where priorities can change rapidly.
• Must have a strong knowledge of US Regulatory/Compliance guidelines that govern pharmaceutical promotion.
• Proficient with MS Office Suite.