MARKETING AND BRAND REPRESENTATIVE

About the position

Building Automation Products, Inc (BAPI) is a company that promotes work life balance. BAPI is a family owned business with a global presence. The Marketing and Brand Representative is responsible for developing and protecting the company's brand identity while actively supporting marketing initiatives to increase brand awareness, customer engagement, and market growth. This role serves as a key advocate for the brand, ensuring consistency in messaging and representation across all channels.

Responsibilities

• Represent and advocate for the company's brand in all marketing activities, events, and customer interactions
• Assist in the development and execution of marketing campaigns, both digital and traditional
• Monitor brand presence and customer engagement across social media, websites, and other platforms
• Participate in promotional events, trade shows, and community activities to increase brand visibility
• Work closely with the marketing team to ensure brand consistency across all internal and external communications
• Build and maintain positive relationships with customers, partners, and the community to enhance brand reputation
• Gather market and customer insights to inform marketing strategies
• Provide feedback to the marketing team on customer trends, competitor activity, and potential opportunities
• Conceptualize, film, and edit short-form video content optimized for social media platforms
• Support social media efforts by creating, curating, and posting content aligned with the brand's voice and image
• Utilize Adobe Creative Suite (Photoshop, Illustrator, and Premiere Pro) to produce high-quality content
• Develop and update web content that aligns with brand voice and campaign goals
• Assist with developing, writing, and design social media messages, including graphics, photos, videos, and copy for various platforms (Facebook, LinkedIn, etc.)
• Track trends in digital media and adapt content strategy accordingly
• Maintain an organized portfolio of created content and media assets
• Maintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks.
• Contributes to team effort by accomplishing related results as needed, including special projects and tasks as delegated supervisor.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or related field (or equivalent experience)
• Demonstrated experience creating engaging, high-performing short-form video content
• Strong communication and interpersonal skills
• Creativity to design compelling and visually appealing content
• Strong attention to detail, storytelling, and visual design
• Familiarity with social media platforms and basic content creation
• Ability to manage multiple projects and work effectively in a team-oriented environment
• 1-3 years of experience in marketing, brand representation, customer relations, or related roles.
• Experience with managing multiple social media accounts
• Experience in Canva, Adobe Creative Suite, and mobile apps, Photoshop

Nice-to-haves

• Experience creating website content using CMS platforms or HTML
• Experience working with digital marketing tools (social media management, email marketing, CMS platforms)
• Experience with basic graphic design or video editing skills
• Public speaking or event coordination experience

Benefits

• Relocation reimbursement
• Full benefits which include Health, dental, vision, PTO, 8 paid holidays
• 401k match and 100% vested at 90 days