Marketing and Communications Specialist

About the position

The Marketing and Communications Specialist serves in the Office of Marketing and Communication for Information Technology Systems and University Libraries and is responsible for executing branding, marketing, public relations, and communications campaigns and strategies on behalf of the Dean of University Libraries, Museums, and the Press; Baylor's Chief Information Officer; Unit Directors and other clients in both Information Technology Services and the Libraries.

Responsibilities

• Schedule and manage social media accounts for (but not limited to) the Baylor University Libraries, The Texas Collection & University Archives, Information Technology Services, and other clients as needed
• Oversee strategy and create content for the Baylor Libraries Instagram and Facebook
• Facilitate meetings with clients to strategize social media scheduling and content
• Execute client campaigns and projects received from the Director and Assistant Director
• Work directly with clients to execute campaigns and projects that fulfill their goals
• Assist with maintenance of standing assets, including public print installations, websites, and digital exhibits
• Assist with maintaining physical print signage for Libraries events across campus
• Assist in the production and hosting of a University Libraries and HelpDesk+ interest table during summer orientation and other orientation events during the academic year
• Design and order promotional items for clients
• Manage and mentor Marketing and Communications and Graphic Design student interns (up to four), including maintaining their office hours and working directly with them to create a positive and inviting office culture
• Deliver materials to clients on campus
• Print and mount print assets that support client projects or public signage
• Communicate with printing company that produces assets for client campaigns and projects
• Attend client meetings with Director and Assistant Director
• Assist with photography at Libraries events, take headshots, or other general photography needs

Requirements

• A Bachelor's degree with a major or concentration in graphic design, visual arts, public relations, communications or related field
• Two years of relevant work experience
• A Master's degree and three years of relevant work experience are preferred
• A combination of education and experience will be considered in lieu of the degree requirement
• Excellent written and verbal communication skills
• Advanced graphic design skills
• Advanced experience with the Adobe Creative Suite (Photoshop, Illustrator, Lightroom, InDesign, and Premiere Pro)
• Advanced understanding of social media platforms
• Excellent time management skills
• Familiarity with Social Media Management solutions (Hootsuite, in particular)
• Knowledge of standard print production processes

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Generous time off
• Tuition remission
• Outstanding automatic retirement contributions