About the position
The Marketing & Social Media Specialist is responsible for assisting in the development and execution of marketing programs to increase engagement and sales. To grow and build a responsible career with Wesco Turf, you will be responsible for enhancing and increasing brand following on social media platforms and ensuring brand consistency. You will develop the company’s social media calendar and content creation, as well as original content to promote Wesco Turf/Hector Turf in both internal and external communications. Additionally, you will develop KPIs to measure the success of programs, research and adapt to emerging digital and social communication strategies and technologies, and participate in brainstorming creative and promotional content in planning sessions. You will work with colleagues to create fun and engaging events for employees and customers, leverage our success to find ways to improve engagement, help manage events through the eyes of a social media coordinator, prepare reports on campaigns based on analytics, assist in creating content that optimizes SEO, and monitor and report on competitor marketing trends. You will also assist the Director of Parts Marketing in the execution of all marketing programs.
Responsibilities
- Enhance/Increase brand following on social media platforms and ensure brand consistency.
- Develop the company’s social media calendar and content creation.
- Develop original content to promote Wesco Turf/Hector Turf in both internal and external communications.
- Develop KPIs to measure the success of programs.
- Research and adapt to the emerging digital and social communication strategies and technologies.
- Participate in brainstorming creative and promotional content in planning sessions.
- Work with colleagues to create fun/engaging events for employees and customers.
- Leverage our success to find ways to improve our engagement.
- Help in managing events through the eyes of a social media coordinator.
- Prepare reports on campaigns based on analytics.
- Assist in creating content that optimizes SEO.
- Monitor and report on competitor marketing trends.
- Assist Director of Parts Marketing in execution of all marketing programs.
Requirements
- B.S. degree or equivalent work experience in Marketing, Digital Media, or related field.
- Minimum of one year experience in a related field experience.
- Must have a passion for all things social.
- Requires the ability to communicate in a professional and courteous manner to all customers as well as fellow employees.
- Build strong relationships with customers and peers.
- Social Media, Web, Public relations, and communications skills.
- Creative mind and think outside of the box.
Benefits
- Health Insurance – Medical, dental, and vision insurance is available to full-time employees, eligible dependents, and spouses.
- Wellness – We offer full-time associates a variety of mental health, financial health, and other types of resources.
- Growth Opportunities – Nearly half of our employees have worked in our organization for over ten years.
- Competitive Salary – Employees are eligible for a company-wide bonus that is dependent on Wesco meeting sales goals.
