Marketing Assistant, SMP

About the position

St. Martin's Publishing Group seeks a passionate book lover to join our team as a marketing assistant. Candidates for this entry-level position must be highly creative, forward-thinking, and able to assist in developing and implementing marketing strategies into full blown campaigns using the latest online and off-line marketing tactics. Successful candidates will have an ability to juggle many projects at once and to build relationships with in-house teams, including Sales, Editorial, Publicity, and Operations, and Authors. Working closely with a cohesive group of colleagues, candidates will play a critical role in the success of the titles and authors at St. Martin's Publishing Group.

Responsibilities

• Support campaign planning for titles and authors, including digital audits of author platforms; entering marketing plans into systems; scheduling seasonal meetings; and communicating plans to other departments
• Help develop wide scale, integrated marketing campaigns with consumer and industry outreach
• Analyze campaigns and track progress, and provide insight on how results may inform future marketing strategies
• Work closely with Editorial, Publicity, Sales, Ad/Promo, and directly with Authors
• In conjunction with Creative Services, develop Sell-in and Marketing materials
• Liase with Audience Development team
• Assist team members in creating and trafficking materials
• Work with department interns, including schedules and training

Requirements

• Passion for books across genres, including commercial fiction, psychological suspense, YA, literary fiction, nonfiction -- including diet, health, wellness and spirituality -- and romance
• Ability to work independently and collaboratively
• Strong communication skills, written and verbal, showcasing an ability to speak with authors, other departments, and customers succinctly and with authority and tact
• Working knowledge of social media platforms, including creating social media timelines for publisher and select author accounts
• Basic ability to track budgets
• Willingness to learn new systems, programs, and procedures as job dictates
• A general awareness of pop culture and trends

Nice-to-haves

• Previous industry experience (bookseller, publishing intern) is welcome but not required
• College degree or two years book industry experience

Benefits

• Annual salary of $50,000