Marketing Associate

About the position

At True Food Kitchen, we believe in the power of whole, real food. We partner with each of our growers, ranchers and producers so that every ingredient meets our TRUE standards. That means better food for our guests and the planet. By crafting "Real Food for Real Life" we embody our purpose: empowering more people to eat real food. We are seeking a Marketing Associate to drive guest engagement through email, SMS, social media, and local marketing. Based in our Scottsdale, AZ home office, you'll help launch campaigns, boost loyalty, and shape the guest experience across digital and in-restaurant touchpoints. The ideal candidate brings a mix of creative thinking, strong communication skills, and an analytical mindset to help drive guest retention, conversion, and brand affinity.

Responsibilities

• Own and execute email and SMS strategies focused on engagement, guest retention, and conversion.
• Build and manage automated journeys (e.g., welcome, loyalty, win-back, integrations like OLO and OpenTable) and audience segments for personalized messaging.
• Ensure high-quality campaign execution through QA, brand alignment, and compliance with privacy standards.
• Maintain and troubleshoot CRM tools staying up to date on platform best practices.
• Support email / social content and copywriting, including regional and national initiatives.
• Collaborate with cross-functional teams (creative, culinary, operations, IT) to align on campaign needs.
• Support offer launches by creating and managing promo codes, tracking redemptions, and executing in-channel promotions using tools like Sparkfly.
• Assist with website updates and digital campaign rollouts.
• Support national and regional campaign launches across owned channels.
• Stay current on CRM and social media trends, tools, and best practices to enhance marketing performance.
• Support social media execution through scheduling, UGC curation, community management, and influencer engagement.
• Create and implement local marketing strategies both on a national and local level to support restaurant sales.
• Identify and initiate conversations with like-minded brands for local cross promotion.
• Partner with marketing and cross-functional teams to execute local marketing plans including new restaurant opens, local marketing tools (eblasts, social/digital support, or local print) and other marketing related duties.
• Partner with the local restaurant teams on local activations, events, and grassroots initiatives.
• Coordinate materials (flyers, comp cards, recaps) to support restaurant-level marketing.
• Lead A/B testing initiatives to optimize creative, copy, and cadence.
• Track and report on email and social media KPIs and provide actionable insights.
• Track and report on the performance of local activations, partnerships, and events to identify best practices and ROI.
• Create regular performance recaps and contribute to data-driven marketing strategies.

Requirements

• Bachelor's degree in marketing, Communications or related field.
• 1-3 years of marketing experience, with a strong focus on CRM, email, or SMS marketing. Experience in restaurant or retail marketing a plus.
• Hands-on experience with CRM platforms and familiarity with segmentation, automation, and performance tracking.
• Ability to work cross-functionally and foster alignment.
• Strong communication, organization, and project management skills with a sharp attention to detail.
• Current in digital content and consumer trends and advancements in technology.
• Analytical mindset with experience tracking KPIs and using data to inform decisions.

Benefits

• Competitive Compensation Package with quarterly bonus
• Health and Wellness Benefits (medical, dental, eye & more)
• FSA options for childcare assistance
• Pet Insurance for your fur babies
• Gym membership discount
• Pre-paid legal support
• 401K and TRUE Matching
• Work-life balance including flexible PTO
• Dining discounts
• Additional perks and discounts through Perkspot