Marketing Automation Specialist - Eloqua

About the position

This role is based in our San Francisco office. As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.

Responsibilities

• Executing comprehensive programs in Eloqua
• Partnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their team
• Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations
• Manage end-to-end marketing campaigns
• Design, localize, automate, and optimize regional demand generation campaigns using Eloqua
• Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
• Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
• Configure and manage marketing automation within Eloqua
• Work with cross-functional teams to identify automation opportunities and implement effective solutions
• Build and maintain automated campaigns across various channels
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Stay updated on industry trends and best practices in marketing automation
• Train and support team members on using marketing automation tools and processes effectively
• Improve data integrity operations where possible

Requirements

• 2-4 years of experience with Eloqua
• HTML knowledge is a plus
• Excellent troubleshooting skills
• In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing
• Expertise with CRM applications, such as Salesforce.com
• Hands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)
• Data-driven with strong analytical skills
• Strong project management and organizational skills
• Experience with project management tools, like Monday.com
• Previous consulting experience (strongly preferred but not required)
• Used to working with workflow management tools (we use Monday.com)

Benefits

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world