Marketing/ Business Development

Fall River Municipal Credit Union-posted 3 days ago
Fall River, MA
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The Fall River Municipal Credit Union is seeking a dynamic and driven Business Development Professional to help grow our membership base through strategic outreach, digital marketing, relationship building, and community engagement. This individual will play a vital role in identifying opportunities to expand awareness of our products and services, while strengthening our presence in the communities we serve. Under the general supervision of the EVP of Operations, assists in the planning and implementation of all marketing and public relation activities. Assists with the implementation of marketing research and product development activities. Formulates market research and product development budgets to generate additional Credit Union business, promote Credit Union’s image and increase market share.

  • Assists in the development and implementation of retail, lending and digital marketing plans and budgets in accordance with corporate and retail objectives.
  • Analyzes and provides comment on regional and local economical environments and influences.
  • Maintains database for measuring Credit Union marketing performance and prepares market forecasts.
  • Assumes responsibility for marketing goals within the strategic plan.
  • Assists the department heads with targeted marketing plans.
  • Assists with the development and implementation of all research projects relating to deposit acquisitions, competitive position, consumer attitudes, service quality, retail market segment identification.
  • Gathers all relevant data, organizes data and subjects it to in-depth analysis.
  • Formulates supportable conclusions and prepares recommendations for management.
  • Coordinates services of outside vendors (i.e., printing, ad specialties).
  • Assists department heads with the development and implementation of new retail products and the modification of existing products.
  • Monitors product performance and prepares appropriate reports for management and board review.
  • Meets with Marketing Committee to discuss current marketing strategies and presents recommendations for approval.
  • Assumes role as liaison to and works with advertising agencies in the development and implementation of Credit Union advertising and marketing programs.
  • Formulates and coordinates in-house advertising and marketing programs, monitors all marketing and advertising expenses.
  • Interviews vendors relative to advertising and promotional materials.
  • Receives and screens all requests for Credit Union participation in advertising projects, and sponsorship or donations.
  • Maintains member database for the measurement and analysis of product usage and preference trends.
  • Ensures continuous flow of appropriate information necessary to identify and assess problematic situations and business opportunities to management.
  • Prepares budgets for market research and product development activities, administers expenditures and monitors for variances and unanticipated needs.
  • Responsible for writing all press releases, scripts, brochures, etc. involving the Credit Union.
  • Responsible for coordinating all community related events.
  • 3-5 years of experience in business development, community outreach, or marketing-preferably in financial services or a member-driven organization.
  • Marketing Analytics.
  • Comfortable prospecting and building new relationships; able to communicate effectively with all levels of management.
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