Marketing Campaign Specialist

About the position

The Wounded Warrior Project (WWP) Marketing Campaign Specialist is responsible for coordinating and executing integrated, cross-functional marketing campaigns that support WWP's mission and brand strategy. This role collaborates closely with internal teams and external vendors to develop and implement media plans, manage project timelines, ensure brand consistency, and track campaign performance across multiple channels.

Responsibilities

• Coordinate and execute complex, cross-functional marketing plans for WWP by collaborating with the Marketing Manager, Marketing teammates, MarCom teammates, and external vendors.
• Assist in developing and implementing effective media plans, including selecting appropriate channels, optimizing budgets, and tracking campaign performance.
• Provide clear and concise content direction by collaborating with designers and subject matter experts.
• Coordinate with selected vendors to ensure campaigns are executed accurately and on time. Develop and maintain project timelines, track progress and deliverables, and ensure timely delivery using project management software.
• Maintain brand consistency across all materials and channels, serving as a brand ambassador by upholding the organization's voice, tone, and visual identity in both internal and external communications.
• Provide general administrative and project support to the Marketing Manager and others on the leadership team.
• Assist in monitoring active campaigns to identify opportunities for improvement. Track and analyze campaign performance data to measure key metrics (e.g., reach, engagement, conversions) and identify areas for enhancement.
• Prepare regular reports on campaign performance and provide insights to inform future marketing strategies.
• Stay current on industry trends and ensure creative best practices are followed across all marketing platforms.
• Effectively communicate the WWP mission, vision, and values, as well as the importance of WWP programs, at public forums and events.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Other related duties as assigned.

Requirements

• Four years of experience in marketing, communications, or a related field, with a focus on planning and executing multi-channel marketing campaigns.
• Two years of experience in paid advertising, with an emphasis on digital marketing and social media platforms.
• Two years of experience supporting media planning efforts, including channel selection, budget optimization, and tracking campaign performance.

Nice-to-haves

• Two years of project management experience, ideally in a marketing or communications environment.
• Two years of experience using Salesforce Marketing Cloud or a similar marketing campaign automation platform.
• One year of experience working with a non-profit organization.

Benefits

• A flexible hybrid work schedule (three days in the office, two days' work from home)
• Full medical, dental, and vision coverage for both teammates AND family members
• Competitive pay and performance incentives
• A fun, mission-focused, and collaborative team environment