Marketing Campaign Strategist

About the position

We're looking for a creative and highly organized Marketing Campaign Strategist to support the development, execution, and optimization of multi-channel lead generation campaigns for the restaurant industry. This role is ideal for someone who thrives on getting things done-building campaigns, managing systems, and tracking performance. You'll play a key role in launching programs that generate qualified leads and pipeline for PAR Technology's solutions targeting corporate restaurant brands.

Responsibilities

• Build and launch campaigns across email, outbound sales tools (Gong/SalesLoft), paid media, and organic social channels
• Create HTML emails, segment lists, and manage assets in Pardot
• Maintain campaign calendars and coordinate timelines
• Vet and clean prospect/customer lists
• Upload leads into Pardot and Salesforce with correct tagging and routing
• Collaborate with sales for outreach support
• Assist in defining target segments
• Write campaign copy for various channels
• Contribute ideas for new and repurposed content
• Track and report on CTR, conversion rates, and influenced pipeline
• Recommend improvements based on performance
• Ensure alignment with business goals through cross-functional coordination
• Support execution of partner and field marketing programs

Requirements

• 1-3+ years in marketing, demand generation, or campaign operations roles
• Hands-on experience with marketing automation software - Pardot preferred - as well as Salesforce and Gong or SalesLoft
• Experience running digital ABM ad campaigns in Google and LinkedIn
• Strong project coordination and organizational skills
• Excellent written and verbal communication
• Detail-oriented with a proactive, problem-solving mindset
• Comfortable managing multiple campaigns and deadlines simultaneously
• Bachelor's degree in marketing, communications, business, or equivalent experience

Nice-to-haves

• HTML email creation
• Lead list vetting, cleaning, and management
• Collaborative mindset to work cross-functionally with sales, product marketing, events, and partnerships
• Strong analytical skills to report on and optimize campaign performance