About the position
OneHope is seeking an experienced Marketing Content Strategist who can seamlessly blend strategic marketing planning with powerful storytelling to amplify our brand, enhance advocacy, and strengthen partner engagement. If you're both a marketing strategist and an exceptional content creator, we’d love to hear from you!
Responsibilities
- Develop audience personas and segmentation to create integrated marketing strategies.
- Build and refine audience journey maps to enhance engagement and conversion at each stage of interaction.
- Craft messaging frameworks tailored to different audience segments, ensuring alignment with OneHope’s mission and goals.
- Identify and develop key touchpoints across digital and traditional platforms to increase brand awareness, maximizing engagement and impact.
- Partner with the Lead Marketing Strategist to develop and implement data-driven content plans aligned with OneHope’s brand, objectives, and audience needs.
- Own the full content lifecycle, from strategic planning, outlining to writing, editing, and publishing across platforms.
- Ideate and develop high-impact content that supports brand awareness, audience engagement, and conversion goals.
- Create compelling content for digital platforms (web, social media, email) and traditional media (print collateral) to enhance brand presence and engagement.
- Develop messaging frameworks that ensure consistency in tone, voice, and branding across all communications.
- Write compelling and brand-aligned copy for content, including articles, blogs, landing pages, newsletters, events, and promotional materials that reflect OneHope’s messaging and voice.
- Ensure all content is on-brand, targeted, optimized for the main call to actions, and aligned with campaign objectives.
- Plan, write, and edit content to ensure clarity, consistency, and alignment with OneHope’s brand standards and marketing objectives.
- Collaborate with graphic designers, project managers, and other team members to bring content ideas to life.
- Analyze the effectiveness of marketing campaigns and content strategies using data-driven insights.
- Identify content trends and make recommendations for adjustments to improve audience engagement and conversion rates.
- Use A/B testing and audience insights to refine messaging and maximize effectiveness.
Requirements
- Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
- 5+ years of professional experience in content creation, ideally in an international nonprofit or marketing agency.
- Proven ability to develop engaging content across various platforms and formats.
- Strong track record of delivering high-quality, brand-aligned marketing content.
Nice-to-haves
- Bilingual proficiency in English and Spanish or English and French is desirable.
- Exceptional written and verbal communication skills.
- Proven ability to turn strategy into content that performs.
- Highly adaptable with the ability to thrive in a fast-paced environment.
- Strong portfolio demonstrating strategic writing for digital marketing, email campaigns, and web copy.
- Collaborative team player, skilled at working with strategists, designers, and project managers.
- Strong project management skills, including handling multiple projects and meeting tight deadlines.
- Cross-cultural awareness with a creative mindset and attention to detail.
- Proficiency in Microsoft Office, Dropbox, Microsoft Teams, and Asana; familiarity with Adobe Creative Suite is a plus.
