Marketing Coordinator

About the position

Pearl Abyss America, Inc. - the team behind Black Desert and the upcoming titles Crimson Desert and DokeV - is seeking a highly motivated, creative, results-oriented and quality-obsessed Marketing Coordinator to help accelerate our gaming reach to millions of customers across all platforms (PC and Console) in North America. The video games industry is transforming how players are entertained, communicating with each other, and interacting online and on their digital devices. We are looking for a marketing expert with a strong interest in the gaming industry, especially MMORPGs and action-adventure games! If you’re a creative thinker with excellent communication skills and extreme attention to detail, this role is for you.

Responsibilities

• Write engaging marketing copy, slogans, and promotional text for campaigns across social media, websites, in-game promotions, and advertising.
• Provide clear and detailed requests to the production team for marketing videos, banners, and images to ensure high-quality assets.
• Suggest creative ideas for marketing visuals, trailers, and ad creatives to attract players.
• Have a good understanding of how ads are generally displayed across platforms (social media, in-game, video) to help ensure assets fit correctly.
• Pay extreme attention to detail when reviewing marketing assets, ensuring all size variations are correct and error-free.
• Collaborate effectively with designers, video editors, and other internal marketing team members, and also communicate with external networks (partners, influencers, and agencies) to execute campaigns.
• Stay updated on gaming trends, player preferences, and competitor marketing strategies, particularly in MMORPGs and action-adventure games.
• Help execute User Acquisition (UA) campaigns, working closely with the team to optimize targeting, ad creatives, and budgets.

Requirements

• Minimum 1-2 years of experience in video game Marketing OR Bachelor's degree in media, public relations or marketing or any related field experience.
• Must have a strong interest in the gaming industry, particularly MMORPGs and action-adventure games.
• Extreme attention to detail—ensuring marketing materials are polished with no mistakes in asset variations.
• Excellent communication skills—this is one of the most important aspects of the role! Clear and effective teamwork is key, including collaboration with external networks.
• Ability to think quickly and find creative solutions to challenges.
• Collaborative mindset with a strong team-oriented attitude.
• Basic understanding of how ads work across different platforms.
• Ability to work in a fast-paced environment and manage multiple projects.

Nice-to-haves

• Avid Black Desert Online player.
• Basic knowledge of social media marketing, community engagement, or content creation.
• Familiarity with tools like Microsoft Office, Google Docs, project management software, or marketing analytics platforms.
• Experience in working with influencers, content creators, and agencies.
• Ability to track and analyze marketing performance (using tools like Google Analytics, Facebook Insights, etc.).
• Korean language skills are a plus but not required.

Benefits

• Health Care Plan (Medical, Dental & Vision) 100% covered by the company for you and up to 3 of your dependents.
• Life Insurance (Basic, Voluntary & AD&D).
• Retirement Plan (401K) - Company matching up to 5%.
• Pet Insurance covered by the company, for employee's pet animals (up to 3 pets).
• Personal and Professional Development Wallet – up to $100/month.
• Life Style Wallet - $170/month Individual Allowance.
• Tiny Human Wallet - $500/month child subsidy.
• Paid Time Off - PTO (Vacation, Sick Days, Public Holidays & Winter Break).
• Family Leave (Maternity, Paternity).
• Company-sponsored Korean Classes.
• Free Gym Access (in the company office building).
• Free Lunch in the Office.
• Stocked kitchen.
• Regular team outings and company events and more…