About the position
As a Marketing Coordinator, your role shapes the school's online presence and digital footprint. Your responsibilities involve posting content creation, strategic planning, and analysis to ensure effective engagement with internal and external audiences while also increasing student enrollment.
Responsibilities
- Establish a social media calendar
- Plan and take photos and videos of events
- Plan and take photos and videos of everyday classroom events
- Post to social media channels to inform internal families
- Post to social media channels to engage the external community
- Monitor school-level social media accounts
- Coordinate and implement social media campaigns
- Work with EEG Marketing Team to update quadrants website
- Coordinate all digital content
- Submit monthly social media analysis
- Establish community-level partnerships
- Coordinate any door-to-door canvasing with the help of the school
- Participate in school-level enrollment events
- Plan posts to social media channels to engage community partners
- Develop localized community awareness for the schools
- Submit marketing swag item requests and business cards to the EEG Marketing Team
- Design and implement strategies to recruit students, including coordinating open house events, school tours, and informational sessions for prospective students and their families
- Develop and maintain quadrant-level promotional materials to attract new students, including brochures, flyers, and digital content
- Utilize social media and community canvassing to generate enrollment leads
- Distribute flyers throughout the local community
- Distribute yard signs to the community
- Work with the school to meet enrollment targets
- Collaborate with local businesses to sponsor school events or programs
- Work with the school to help students, staff, and parents participate in local community service projects
- Reach out to local newspapers, radio stations, and TV channels with stories about unique programs, student achievements, and community events hosted by the school
- Work with the school to implement a referral program that rewards current families for bringing new students to the school
Requirements
- Plan, capture, and edit photos and videos of daily classroom activities and special events
- Ensure a steady stream of content highlighting the school's environment, activities, and achievements
- Regularly post updates on various social media channels to keep internal families informed and engage the external community
- Ensure timely, relevant content aligns with the school's values and messaging
- Monitor school-level social media accounts for engagement and respond appropriately
- Develop and update a social media calendar to plan posts and campaigns
- Compile and analyze data on social media performance and submit a detailed monthly report
- Coordinate all digital content, ensuring platform consistency and alignment with overall marketing goals
- Plan and implement targeted social media campaigns
- Work with the EEG Marketing Team to update the school's quadrant website with fresh content
- Conduct an annual social media strategy review and plan for the upcoming year
- Develop strategies to increase follower engagement
- Foster a sense of community by engaging with followers and participating in relevant online conversations
- Ensure a diverse range of content that appeals to different segments of your audience
- Continuously educate yourself on the latest social media trends, tools, and best practices
