Marketing Data Analyst I (Onsite)

About the position

SWBC is seeking a talented individual to responsible for analyzing the performance of our digital marketing initiatives, including website performance, blog performance, and digital marketing campaigns. You will play a key role in providing actionable insights that drive decision-making and enhance our digital marketing strategies. Why you'll love this job Be part of a dynamic and innovative digital marketing team. Opportunity to work in a fast-paced and growing financial services company. Competitive salary and benefits package. Professional growth and development opportunities.

Responsibilities

• Assists in analyzing website performance and identifying key metrics and trends to inform strategic decisions.
• Assists in evaluating the effectiveness of blog content, providing insights on audience engagement and content optimization.
• Monitors and assesses the performance of marketing campaigns, including PPC, programmatic, email, and social media.
• Assists with the creation of detailed reports and presentations that communicate findings and recommendations to stakeholders.
• Collaborates with the digital marketing team to refine strategies based on analytical insights.
• Utilizes Google Analytics, Google Tag Manager, and Google Looker Studio to track and report on digital performance metrics.
• Supports the implementation of tracking and tagging through Google Tag Manager to ensure accurate data collection.

Requirements

• Bachelor's Degree in Marketing from a four-year college or university required.
• Minimum of one-two (1-2) years of experience in marketing analysis, specifically within digital marketing.
• Proficiency in Google Analytics, Google Tag Manager, and Google Looker Studio.
• Strong written and verbal communication skills, with the ability to create and deliver presentations to stakeholders.
• Experience in analyzing website and blog performance metrics.
• Ability to work independently and collaboratively within a team environment.
• Strong attention to detail and problem-solving skills.

Nice-to-haves

• Experience with HubSpot and Salesforce is preferred.
• Knowledge of the financial services industry is preferred.
• Knowledge of B2B and B2C marketing approaches preferred.

Benefits

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program