About the position
At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you! We are seeking a talented and data-driven Marketing Data Analyst to join our Performance Marketing and Operations team. This person will translate complex marketing data into clear, actionable insights that shape our marketing strategy, campaign performance, web optimization, and customer engagement across the funnel. The Marketing Data Analyst will create and evolve dashboards, reporting tools, and reports for marketing activities and websites, with the twin goals of improving market intelligence across the organization and empowering data-driven decisions. This role will also support Marketing and Web Operations teams by implementing website analytics tracking and building automated reporting solutions to streamline performance monitoring and reduce manual data handling.
Responsibilities
- Develop, maintain, and optimize dashboards and reporting templates—leveraging automation or AI tools where appropriate—to support business and marketing objectives.
- Translate data findings into clear, actionable recommendations to inform business and marketing strategies.
- Collaborate with cross-functional teams to understand data needs and to ensure accurate tracking, reporting, and insights delivery.
- Monitor and measure the effectiveness of marketing initiatives, providing ongoing performance analysis.
- Implement and maintain website tagging and web tracking using Google Tag Manager (GTM).
Requirements
- Bachelor's Degree.
- 2 years of experience in marketing analytics or a related field, or equivalent experience gained through internships or capstone projects.
- Proficiency in querying large datasets using SQL, Python, or similar data languages, with an openness to using AI-assisted tools to accelerate data exploration and analysis.
- Experience applying advanced skills in Microsoft Excel and Google Sheets.
- Knowledge of marketing operations and marketing data practices.
- Demonstrated strong problem-solving abilities with critical thinking and innovation.
- Experience applying strong data storytelling skills, with the ability to present findings visually and verbally in a clear, concise manner.
- Experience in analytics roles with ownership of dashboards and centralized organizational metrics.
- Demonstrated ability to prioritize and maintain multiple complex projects in a fast-paced environment.
- Record of being highly detail-oriented and organized, with a commitment to thorough documentation and data hygiene.
Nice-to-haves
- Experience with marketing platforms such as Marketo, Salesforce, Qualtrics, Hotjar, Semrush, or similar tools.
- Experience with Google App Script and/or AI tools for reporting automation and workflow improvements.
- Working knowledge of data analytics and visualization tools such as Amplitude, Looker Studio, and Power BI; Google Analytics 4 (GA4) experience is a plus.
- Understanding of web tagging and event tracking, including maintenance of tracking setups using Google Tag Manager (GTM).
Benefits
- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day, Juneteenth, Indigenous People's Day, Election Day, and more!)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!
