About the position
Ent is seeking an experienced marketing data and analytics professional who balances an innate curiosity with a passion for using data to drive better business decisions and results. The ideal candidate possesses superior analytical skills and is energized by the opportunity to contribute to the build-out of a Marketing analytics practice for Colorado's largest credit union. A natural storyteller with an ability to quickly translate marketing performance data into actionable recommendations, the Sr. Analyst will help drive a data-driven culture across the Marketing team, collaborating to establish the infrastructure for delivery of effective marketing performance analysis and actionable insights. This role will develop metrics, related reporting, and repeatable practices in support of expansion planning and performance optimization. They will facilitate marketing scorecard measurement and corporate scorecard reporting in support of broad marketing strategy and effectiveness, collaborating closely with marketing and business colleagues to provide insight that will enhance business results.
Responsibilities
- Proactively identify, analyze, and interpret large datasets for key drivers behind performance and deliver insights to internal stakeholders.
- Utilize advanced analytic techniques including statistical modeling (predictive, clustering, etc.)
- Assist in facilitating marketing scorecard creation, analysis, and review to drive strategic action.
- Collaborate with stakeholders to devise data-driven analysis that generates actionable insights to optimize marketing effectiveness.
- Oversee data accuracy and ensure unbiased presentation of information.
- Partner with Business Intelligence to establish a more accessible data infrastructure to empower Ent team members with information.
- Assist in educating marketing and business partners on best practices to improve collective knowledge and drive data-driven decisions.
- Serve as an organizational resource to drive member and prospect analysis.
- Assist in establishing data visualization best practices.
Requirements
- Bachelor's Degree in Statistics, Math, Computer Science or similar field of study.
- 4+ years' experience in Data Analytics positions.
- Analytical and problem-solving skills, with the ability to translate data analysis into business and marketing optimization recommendations.
- Proficient with SQL, Power BI & Tableau.
- Advanced understanding of statistical analysis and testing protocols for A/B and multivariate testing.
- Experience using data visualization tools for marketing purposes to succinctly convey results/trends and insights.
- Experience analyzing marketing data performance, with knowledge of both traditional and digital marketing channels and measurement capabilities.
- Ability to develop and present PowerPoint presentations to business units.
- Ability to collaborate on cross-functional teams.
- Project management and organizational skills.
- Experience in web analytics/tracking technologies, including Google Analytics and Google Tag Manager.
- Ability to use the Microsoft Office suite of products (Word/Excel/Outlook/PowerPoint/Access).
- Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment.
- History of demonstrating data curiosity that takes an initial request to a more robust, value-added response.
Nice-to-haves
- Experience with Python or R.
- SQL Server, Data Bricks, Microsoft Azure or similar cloud suites experience.
- Breadth and depth of knowledge pertaining to the credit union industry/retail financial services business, with the well-rounded knowledge of credit union practices.
Benefits
- Affordable insurance, 24/7 doctor access, and a nationwide provider network.
- 401(k): 3% automatic contribution after three months, plus up to 6% matching.
- 16 days of paid time off (PTO) plus 9 paid holidays during the first year.
- Paid time off to give back to the community.
- Up to $10,000 annually for higher education and assistance for certifications.
- Significant savings on home, car, and personal loans.
