About the position
Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Marketing Director, Vicks Department: Marketing for Vicks Work Location: Marlborough, MA, Hybrid (work 3 days onsite) Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.
Responsibilities
- Lead the US Vicks Brand within Helen of Troy’s Health & Wellness consumer portfolio.
- Responsible for the Vicks brand strategy and the go-to-market strategy to maximize sales and profits with full P&L responsibility.
- Set the strategic direction and lead branding and commercial activation activities.
- Collaborate closely with agencies, key retail customers, design teams, sales, operations, and finance.
- Drive profitable consumption by motivating consumers to buy products to deliver P&L according to plan.
- Develop and execute category strategy and plans, including go-to-market commercialization plans.
- Manage portfolio to ensure existing product line is supported and recommend product improvements.
- Work closely with Sales Strategy & Planning to drive best-in-class customer support and account planning.
- Monitor sales and market share and make strategic/tactical recommendations.
- Create, manage, and ensure that approved budgeting for marketing expenses are executed responsibly.
- Oversee development of annual sales forecasts and align with Finance, sales, and Demand teams.
Requirements
- Bachelor's degree in Marketing or Business Administration or related field.
- 10+ years of proven effective omnichannel marketing experience in consumer products.
- Experience managing at least 1-2 direct reports.
- Managed a business that is $75M+.
- Demonstrated business results achieving brand sales and share goals.
- Proven experience in successfully launching new products with a 360 integrated go-to-market plan.
- E-commerce and/or digital marketing experience.
- Authorized to work in the United States on a full-time basis.
Nice-to-haves
- MBA.
- Strong e-commerce and digital marketing experience.
- Consumer goods/durables and/or consumer health/wellness background.
- Exceptional track record of developing and implementing marketing and sales strategies.
Benefits
- Salary + Bonus
- Healthcare
- Dental
- Vision
- Paid Holidays
- Paid Parental Leave
- 401(k) with company match
- Basic Life Insurance
- Short Term Disability (STD)
- Long Term Disability (LTD)
- Paid Time Off (PTO)
- Paid Charitable (volunteer) Leave
- Educational Assistance
