About the position
The Juniper Brand & Web Team is the company's in-house agency for web experience, brand marketing, creative development, and overall brand strategy. We are revitalizing a brand that disrupted the networking industry 25 years ago, and we are poised to do it again with industry-leading AI technology that is proven to significantly improve network operations for our customer IT teams. Our charter is to develop and perpetuate a brand story that's as distinct and compelling as our AI-driven technology. Our work is making a measurable impact on our business and is one of the keys to achieving the company's audacious growth goals. We're an award-winning, fun, data-driven, art-inspired group of marketers and creatives who are maniacally focused on building the best team in the industry.
Responsibilities
- Develop and execute a long-term digital strategy aligned with business goals, ensuring continuous improvement of web performance and user experience.
- Craft compelling customer journeys and recommendations to prioritize business growth opportunities through demand and lead generation on the website.
- Partner with marketing teams to integrate web strategy with paid media, email marketing, and social media campaigns to maximize ROI.
- Define and track KPIs such as traffic, engagement, conversion rates, and SEO rankings to measure and enhance digital growth.
- Lead SEO initiatives and content strategy to improve search rankings, organic traffic, and customer engagement.
- Implement data-driven experimentation and personalization strategies to enhance website performance and customer journeys.
- Develop and optimize strategies to improve website conversions and lead generation efforts.
- Stay ahead of digital trends, emerging technologies, and best practices to ensure a competitive web presence.
- Lead and inspire a team to evolve the company's website into an indispensable demand generation and customer engagement tool.
Requirements
- BS/BA with 9+ years of marketing, website management, and analytics experience.
- Proven experience driving demand generation and business growth through a website and digital experience.
- Strong understanding of digital business models and how to test/optimize customer experiences to deliver business results.
- Experience leading and maintaining uncompromisingly positive team culture.
- Experience with SEO & technical content strategy.
- An innovation mindset complemented by strong analytical skills and an ability to turn data into actionable insights.
- Self-starter attitude with a clear history of getting things done.
- Demonstrated ability to build cross-functional partnerships with teams such as product marketing, performance marketing/demand generation, field marketing, etc.
- Strong technical proficiency and understanding of web development technologies, such as Adobe Cloud, Figma, CSS, JavaScript, SEO, analytics tools, and CMS platforms.
Benefits
- Medical benefits
- 401(k) eligibility
- Vacation
- Sick time
- Parental leave
