About the position
Join Kalepa as our Marketing Director and take charge of shaping and executing our marketing strategy. You will be a member of the leadership team, driving one of the most critical functions at Kalepa to 10x all aspects of our marketing. This is a hands-on role, as the architect, strategist, and executor behind everything from demand gen and content to product marketing and brand. Successful candidates will be comfortable being the main individual running the full marketing operation, with the expectation that they could also scale the function and hire contractors in time. You’ll partner closely with sales, product, RevOps, and leadership to bring Kalepa’s story to life, further establish us as the go-to AI solution for commercial insurance underwriters, and drive measurable business results. If you’re equal parts thinker and doer - and excited to own the full funnel - this is your seat at the table.
Responsibilities
- Shape and execute the marketing strategy for Kalepa.
- Drive demand generation, content marketing, product marketing, and brand initiatives.
- Run the full marketing operation and scale the function as needed.
- Collaborate with sales, product, RevOps, and leadership teams.
- Translate complex ideas from insurance and AI into compelling messaging.
- Measure marketing effectiveness and drive leads, pipeline, and revenue.
Requirements
- 6–10+ years of marketing experience in B2B SaaS, ideally in fintech, insurtech, or enterprise software.
- Proven ability to develop and execute full-funnel marketing strategies.
- Exceptional writing and communication skills.
- Experience across demand generation, content, product marketing, events, and brand.
- Adept at working cross-functionally with sales, product, and executive teams.
- Analytical mindset with a scrappy approach to execution.
- Passionate about AI and technology, with curiosity about the insurance industry.
Nice-to-haves
- Experience in a startup environment.
- Familiarity with AI tools and their application in marketing.
Benefits
- Competitive salary based on experience level.
- Significant equity options package.
- 401(k) plan with employer contribution.
- 100% covered medical, vision, and dental insurance.
- Generous PTO.
- Global team off-sites.
