Marketing Events Coordinator- James Madison University

About the position

Dynamic and creative Marketing Events Coordinator for a rapidly growing team to drive engagement at James Madison University (JMU Dining) with stellar project management and customer service skills. Serve as an advocate, champion, and creative visionary responsible for multi-faceted event planning and business development activities. This position reports directly to the Senior Marketing Coordinator and works closely with various departments to ensure each event has a well-structured marketing campaign.

Responsibilities

• Supports the operations team by managing all aspects of JMU Dining's internal and external promotions and events by executing innovative launches.
• Plan robust monthly calendars filled with theme events, surprise & delights, culinary programming, co-sponsored university events, and Aramark employee events.
• Build relationships and initiate collaboration with key university stakeholders, organizations, department heads, and community groups.
• Hires, develops and manages a team of student workers for event planning.
• Partner with internal teams to establish appropriate event coordination and activities by clearly communicating objectives, implementing timelines, managing budgets, and providing project updates.
• Follow the program's guest promotions policy, which standardizes the process for planning, approval, and execution of consumer promotions.
• Measure sales data & event effectiveness for each initiative to help develop action plans.
• Meet regularly with internal business partners to understand how events generated leads, grow market share, and increased revenue to determine ROI.
• Share event/promotion details and assist with submissions to help tell our story.
• Drive engagement by assisting social media efforts through content creation.
• Embody a hospitality culture through service excellence.
• Assist by participating in brainstorming sessions and in-person selling events to drive meal plan growth.
• Promote Aramark's mission and goals to help lead the way to support the company's vision of being the most admired employer and trusted hospitality partner.
• This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling, and/or extended walking and standing.

Requirements

• Bachelor's degree in communications, marketing, business, or a related field.
• At least 1-2 years of event planning or marketing experience supporting public events.
• Previous brand ambassador and customer service experience preferred.
• A high level of technical, computer, and software skills is required for this position.
• The ability to use Google Workspace Suite (Gmail, Google Drive) and Microsoft Office (Excel, PowerPoint, Word) and basic databases and software are required.
• Working knowledge of Adobe Creative Cloud is a plus.
• Solid time management skills and the ability to work independently while handling a complex and diverse workload in a fast-paced environment.
• Written and oral communication skills with the ability to deliver information to individuals or groups.
• Attention to detail and strong organizational skills.
• Digital marketing knowledge, including social media, photo, or video experience a plus.