About the position
Zocdoc is building a world-class Marketing team and is looking for a Marketing Events Manager to lead the charge on designing event programs for our Provider business. This role involves defining strategy, executing, and measuring impact. The ideal candidate should have experience marketing to B2B audiences and be enthusiastic about building successful programs from the ground up. Reporting to the head of Provider Marketing, this role will collaborate closely with partners in Sales and Marketing Ops to align on goals and tactics, set up baseline tracking/measurement, and drive quality pipeline. This is a hands-on opportunity to make a significant impact on a key and highly visible part of the business.
Responsibilities
- Developing and executing a comprehensive events strategy that aligns with marketing and sales objectives
- Planning, managing, and executing a portfolio of events, including industry trade shows, conferences, hosted events (dinners/roundtables), and webinars
- Identifying new event opportunities that align with target audiences and market trends
- Owning event planning and logistics, including venue selection, sponsorship negotiations, and contract management
- Defining and tracking event success metrics, ensuring events contribute meaningfully to lead generation, sales pipeline, and customer engagement
- Working closely with sales and SDR teams to develop pre- and post-event strategies that maximize lead conversion
- Implementing lead capture and follow-up processes to accelerate event-sourced revenue
- Partnering with demand generation, content, and digital teams to drive event promotions and increase registrations
- Managing relationships with industry organizations, event partners, and vendors to ensure flawless execution
Requirements
- 4+ years of experience planning and executing B2B marketing events, ideally in healthcare technology, SaaS, or enterprise software
- Understanding of how events fuel demand generation and a track record of driving measurable business outcomes
- Ability to develop event strategy while also executing logistics
- Experience setting and analyzing KPIs to measure event ROI
- Strong verbal and written communication skills, with the ability to present ideas, write compelling event copy, and represent the brand professionally
- Ability to manage multiple projects autonomously in a high-growth environment
Benefits
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch every day, along with snacks
- Commuter Benefits
- Convenient Soho Location
- Great Place to Work Certified
