About the position
ASR Group is the world's largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In Europe, the company owns and operates sugar refineries in England and Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company's brand portfolio includes the leading brands Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle's® and Sidul®. We are looking for an energetic and self-motivated Digital Team Intern to assist with conceptualizing and execution of our digital campaigns. This is the perfect role for someone who loves digital, experiential retail, and is looking to gain experience to establish their career.
Responsibilities
- Write engaging and informative articles, blog posts, and web copy that align with SEO best practices.
- Use AI tools like Jasper to create compelling and persuasive copy for various marketing materials, including emails, web pages, and promotional content.
- Conduct keyword research to identify opportunities for content optimization.
- Proofread and edit copy to ensure accuracy and clarity.
- Assist in maintaining and organizing the digital asset management system.
- Monitor and analyze email campaign performance metrics.
- Maintain email lists and ensure compliance with email marketing regulations.
- Create graphics for landing pages, emails, and other marketing materials.
- Review online retail listings of our products and update them with new imagery for legacy brands.
- Assist in managing and updating product information in the Syndigo eCatalog.
Requirements
- Current enrollment in an undergraduate or graduate course for marketing, communications or similar field.
- Have great attention to detail.
- Good understanding of the latest marketing trends and techniques.
- Excellent verbal and written communication skills.
- Must have a passion for marketing.
- Outstanding multitasking abilities.
