Marketing Liaison Manager - Chadds Ford

About the position

Visiting Angels Chadds Ford is looking for a full-time Marketing Liaison to lead our outreach and referral relationship efforts. In this highly visible and community-oriented role, you’ll be instrumental in growing our mission—bringing compassionate, non-medical home care to more seniors across the region. You’ll thrive here if you're driven by purpose, love building lasting relationships, and enjoy working independently while being part of a collaborative and supportive team.

Responsibilities

• Act as the primary liaison between Visiting Angels and referral partners such as hospitals, rehab centers, discharge planners, physician offices, and senior living communities.
• Share the story and value of private-duty home care to help providers and families understand how easy it is to refer clients to us.
• Develop and execute a clear Marketing Liaison Action Plan (MLAP) with measurable goals, strategies, and KPIs.
• Represent Visiting Angels at local health fairs, networking groups, and senior-focused events.
• Work closely with the CEO and management team, providing updates, insights, and strategic feedback.
• Maintain CRM records, monitor lead flow, track conversions, and evaluate ROI on outreach activities.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field preferred.
• At least 5 years of experience in sales, healthcare outreach, business development, or community engagement — preferably in the home care, hospice, or senior care industry.
• Exceptional relationship-building and public speaking skills.
• Strong organizational and time management abilities; able to balance multiple priorities and meet deadlines.
• Proficiency with Microsoft Office, CRM tools, and industry-related software.
• High emotional intelligence and an authentic, professional presence.
• Valid driver’s license and willingness to travel throughout the territory.

Benefits

• Competitive salary based on experience
• Performance-based bonuses (paid Quarterly)
• Mileage reimbursement
• Health benefits
• PTO and paid holidays
• 401(k) plan