Marketing Manager – Bidder Acquisition & Conversion

About the position

StorageAuctions.com is a leading online marketplace connecting buyers and sellers of storage units. We provide a dynamic platform for auctions, offering a wide range of items and opportunities. We're seeking a passionate and data-driven Marketing Manager to accelerate our bidder acquisition and conversion efforts, driving growth and maximizing auction success. As the Marketing Manager, Bidder Acquisition & Conversion, you will be instrumental in optimizing our bidder lifecycle, from initial engagement to repeat winning bidder, with a strong emphasis on retargeting and nurturing strategies to maximize bidder lifetime value (LTV). You will leverage retargeting, nurturing, and SEO strategies to maximize bidder conversion metrics, including sign-ups, conversion to winning bidders, and average sales price. Your expertise in consumer marketplace dynamics, particularly in repeat consumer retargeting, will be critical to our success.

Responsibilities

• Develop and execute comprehensive retargeting campaigns across various channels (e.g., display, social, text, and email) to re-engage potential bidders and drive conversions.
• Design and implement effective email nurturing sequences to guide bidders through the auction process and foster repeat participation.
• Analyze retargeting and nurturing performance, providing actionable insights to optimize campaign effectiveness.
• Utilize CRM data to segment users and create personalized marketing campaigns.
• Partner with Product Marketing on bidder persona development, positioning and messaging strategy.
• Develop and implement a robust SEO strategy to enhance organic visibility and drive relevant traffic to StorageAuctions.com.
• Conduct keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement.
• Create and optimize engaging, SEO-friendly content for the website, blog, and other platforms.
• Monitor and report on SEO performance, tracking key metrics and identifying areas for optimization.
• Analyze bidder behavior and identify key conversion bottlenecks across the auction lifecycle.
• Implement A/B testing and other optimization techniques to improve bidder sign-up rates, conversion to winning bidders, and average sales price.
• Collaborate with the product and operations teams to enhance the bidder experience and streamline the auction process.
• Develop and monitor dashboards to track key performance indicators.
• Manage relationships with external agencies responsible for paid media campaigns.
• Provide strategic direction and ensure alignment with overall marketing objectives.
• Monitor campaign performance and optimize spend to maximize ROI.
• Manage paid media budget.

Requirements

• 5+ years of experience in marketing, with a focus on consumer marketplace environments.
• Bachelor's degree in Marketing, Business, or related professional experience.
• B2C Marketing experience in an e-commerce and marketplace environment.
• Proven track record of driving bidder acquisition and conversion metrics.
• Strong expertise in retargeting, nurturing, and SEO strategies.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Google Search Console, Meta).
• Experience managing paid media campaigns and working with external agencies.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong communication and collaboration skills.
• Experience with consumer marketplace platforms is highly desired.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Benefits

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus an HRA to help offset your deductible.
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
• Company rewards and recognition that add up and can be redeemed for personalized gifts and experiences.
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops.
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
• 'Paw'ternity Leave and Pet Bereavement.
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
• $50 monthly home data stipend, plus a home office sign-on bonus of $250.
• Fertility care support options to help in your journey towards parenthood.
• Access to financial experts to help you make informed decisions and achieve your financial goals.
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.