Marketing Manager, Demand Generation & Nurture

About the position

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Responsibilities

• Develop and implement B2B growth strategies focused on customer acquisition, lead generation and demand creation.
• Manage a data-driven approach to optimize marketing campaigns, funnel performance, and customer segmentation to drive strong campaign performance to support the organization’s revenue targets.
• Implement lifecycle strategies to engage customers at each phase of the customer journey, from awareness and acquisition to retention and loyalty.
• Maintain a feedback loop and work closely with sales and client facing teams to monitor performance and pivot collaboratively.
• Arm Sales with buying stage-relevant tools, training, and messaging necessary to successfully advance the sale from stage to stage.
• Measure and report performance of all campaign components and assess against goals (ROI and KPIs).
• Utilize strong analytical skills to evaluate marketing's impact on the end-to-end customer experience across multiple channels and customer touchpoints.
• Build and present strategy decks to communicate details, expected results, and ROI associated with campaigns to executives.
• Analyze dashboards and make real-time recommendations on how to enhance performance of lead generation and demand generation campaigns.
• CRM lead management – run reports, assign leads out regionally to sales reps to ensure timely sales conversations.
• Develop nurture messaging for always-on and quarterly campaigns to ensure qualified leads are distributed.

Requirements

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.

Nice-to-haves

• Proven working experience in B2B growth marketing, particularly within the financial services, payments, or Fintech industry.
• Demonstrable experience in creating and executing successful demand generation and lead generation campaigns.
• Strong analytical skills with experience in user segmentation, conversion rate optimization, funnel analysis, and advanced spreadsheet experience.
• Strong writing skills and understanding of how to write in both marketing and sales tones.
• Proficient in using Marketing Automation Platforms (MAPs).
• Working knowledge of Customer Relationship Management (CRM) platforms and its appropriate marketing applications.
• Up-to-date with the latest trends and best practices in growth marketing and measurement.
• Strong communications, influencing, and collaboration skills (written, translating messages into graphic concepts, verbal).

Benefits

• Medical
• Dental
• Vision
• 401 (k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program