About the position
As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base. Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us. Check Point Email Security is one of the fastest-growing solutions in the MSP/MSSP market. The MSP/MSSP and telco space is a key strategic focus for Check Point, and we are expanding our team to drive continued success.
Responsibilities
- Develop and execute the overall MSP marketing strategy to drive awareness, recruitment, and growth.
- Own MSP partner recruitment marketing, including outreach campaigns, demand gen programs, and lead acquisition strategies.
- Plan, promote, and execute field marketing events, including partner recruitment events (live and virtual), industry roadshows and conferences targeting MSPs, technical bootcamps and enablement workshops, and distributor-led recruitment activities.
- Build co-marketing programs with distribution partners to generate demand and attract new MSPs.
- Develop MSP-focused content such as recruitment playbooks, event collateral, and thought leadership pieces.
- Work closely with sales and MSP leadership to align marketing efforts with partner recruitment goals.
- Collaborate with wider marketing team leverage existing people, process, and infrastructure to attain MSP goals.
- Manage marketing budgets and optimize spend to maximize partner acquisition ROI.
- Track, measure, and refine marketing performance to ensure continuous improvement.
Requirements
- 5+ years of experience in partner marketing, demand generation, or field marketing, preferably in MSP, SaaS, or cybersecurity.
- Proven track record of recruiting partners and scaling demand generation programs.
- Strong event marketing experience, with the ability to plan and execute successful MSP recruitment events.
- Experience working with distribution partners to drive co-marketing and demand generation.
- Digital marketing expertise, including email marketing, social, paid media, and automation tools.
- Excellent communication and project management skills, with the ability to manage multiple initiatives simultaneously.
- Strategic thinker with a hands-on execution mindset.
Benefits
- Competitive salary
- Benefits
- Career growth opportunities
- Work in a fast-paced, high-impact environment within an award-winning company
