Marketing Manager – Visual Content & Design

About the position

We are seeking a visually driven Marketing Manager with a strong foundation in graphic design and content creation to bring our storytelling to life. You’ll play a key role in shaping the resort’s creative output—developing beautiful, brand-aligned assets that support campaigns, elevate our digital presence, and visually express our repositioning journey. If you thrive at the intersection of design, strategy, and storytelling, we want to hear from you.

Responsibilities

• Lead the development of all visual content, ensuring creative consistency and brand alignment across platforms.
• Design and produce high-quality assets for print and digital channels—including social media content, email campaigns, menus, signage, brochures, and on-property touchpoints.
• Support resort-wide initiatives with visually compelling materials that reflect luxury positioning and renovation milestones.
• Collaborate with photographers, videographers, and creative agencies to maintain a refined, world-class aesthetic.
• Manage content libraries and maintain a consistent visual language across departments and guest-facing media.
• Design and optimize creative assets for digital campaigns, hotel website, OTA listings, and paid advertising.
• Enhance the visual appeal of our digital channels to drive engagement and increase conversion.
• Partner with the Regional Digital Marketing Team and Revenue Management to ensure creative assets align with performance goals.
• Design and curate engaging visual content for social platforms including Instagram, Facebook, LinkedIn, TikTok, and X.
• Support social media activations through designed templates, story assets, reels, and branded visuals.
• Track visual engagement performance and iterate on content to improve reach and impact.
• Support the visual marketing of property activations, culinary events, seasonal campaigns, and luxury guest experiences.
• Assist in documenting and showcasing influencer stays and press events through curated visual assets.
• Create visually impactful presentations and marketing collateral for internal and external stakeholder.

Requirements

• 3–5 years of experience in graphic design, visual content creation, or marketing—ideally in luxury hospitality, travel, or lifestyle brands.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and Microsoft 365.
• Solid understanding of branding principles and luxury aesthetics.
• Hands-on experience with CMS platforms (WordPress, Adobe Experience Platform), email platforms, and social media management tools.
• Excellent visual storytelling and layout skills; motion graphics or video editing skills are a plus.
• Experience managing multiple design projects and timelines across departments.
• Strong copywriting and content ideation skills considered an asset.
• GA4 or digital marketing certifications are an advantage.
• Flexible and collaborative mindset, with a strong eye for detail and design trends.
• Willingness to work evenings and weekends to support special events and activations.

Benefits

• Subsidized staff accommodation assistance provided.
• One complimentary meal per shift in our staff cafeteria.
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide.
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff, Lake Louise & Whistler (subject to availability).
• Comprehensive wellness platform for employee mental health and wellbeing support.
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, and Fairmont Jasper Park Lodge Golf Course.
• Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events.
• Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor.