About the position
Join Bell Partners and be a difference maker. At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact. The Marketing Manager is the client facing point of contact representing the entire range of company marketing products and services to our assigned portfolio of properties. This role is responsible for managing and executing the day-to-day marketing responsibilities, and ensuring assigned clients' needs and expectations are met in a way that represents the company and provides a positive client experience. The Marketing Manager is responsible for driving maximum lead generation and interest in the property through proactive and data-driven marketing recommendations, alignment with ownership and operations, and optimizing performance with an ongoing lens of fiscal responsibility. This person must establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups and their stakeholders. This position reports to the Marketing Director, Account Management.
Responsibilities
- Driving maximum lead generation and interest in the property through proactive and data-driven marketing recommendations.
- Establishing productive, professional relationships with key personnel in assigned client accounts.
- Responsible for a deep understanding of ownership profiles within their portfolio of properties.
- Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks and KPIs.
- Ensure the health and accuracy of data and information flowing into the reporting dashboards utilized by operations.
- Serve as the lead to execute the plan as defined by the Marketing Director, Account Management.
- Manage and carry out the day-to-day responsibilities of their portfolio of properties.
- Build trust and long-term relationships with internal and external clients and industry partners.
- Collaborate with operations in building viable marketing budgets.
- Provide management of property marketing budget to ensure spend is on target and optimized.
- Provide clear, comprehensive and relevant communications to all stakeholders on a regular basis.
- Pull information as requested to support new business development.
- Support, collaborate and continuously optimize SLAs of our marketing team.
- All other responsibilities as assigned.
Requirements
- Strong knowledge of property portfolio including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.
- Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to a stabilized asset.
- Confidence in presenting data-driven marketing recommendations, ideas and strategies to operations and ownership.
- Ability to high-level analyze marketing data through ROI Analysis.
- Ability to collect a large volume of information from multiple sources and develop a consolidated, strategic recommendation.
- Ability to present various MarTech requirements, integrations, costs, timelines to implement.
- Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.
Benefits
- Opportunities for career growth
- Total rewards benefits package
- Family health insurance
- 401(k) match
- Vacation
- Personal Days
- Sick time
- Customized training programs
- Associate referral bonus plan
- Diverse, equitable, and inclusive work environment
- A culture that empowers you to make a difference
