About the position
The marketing Manager will coordinate and develop marketing policies, programs, and campaigns.
Responsibilities
- Perform quality work within deadlines with or without direct supervision.
- Interact professionally with other team members, customers, and suppliers.
- Work effectively as a team contributor on all assignments.
- Work independently while understanding the necessity for communicating and coordinating work efforts with other team members and organizations.
- Maintain strict privileged, proprietary, guest, and employer confidentiality during and beyond the term of employment.
- Adhere to all work rules, policies & procedures, and safety standards.
- Recruits, interviews, hires, and trains new staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
- Conducts pricing research and analysis to ensure competitive product and service pricing.
- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
- Collaborates in the development of new products and executes all Media Buying.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Manages all elements of campaigns: segmentation, creative, proofing, internal and external communication, reporting, and graphic design accuracy.
- Manages all direct mail programs, including proformas and postformas.
- Assist with event set up, contracting, and ticketing.
- Design and execute promotions for Casino, Hotel and Peoria Ridge Golf Course.
- Communicate all marketing activities to the property leadership team.
- Performs other duties as assigned.
Requirements
- At least three years of experience in a related field.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to create, implement, and monitor budgets.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Must be able to obtain and maintain the required Gaming License.
