About the position
Thomas James Homes (TJH) is the replacement builder bringing superior design and tech-enabled simplicity to new, single-family home building. Operating in high-demand communities across Northern and Southern California, the Pacific Northwest, and Arizona, TJH offers homebuyers innovative pathways for attaining the right home, in the right neighborhood. The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote our homebuilding products and brand within this highly desirable and competitive market. This role requires a deep understanding of the local real estate landscape, affluent consumer behavior, and effective marketing techniques to drive sales and enhance brand presence. The individual is proactive, results-oriented individual with a passion for real estate marketing and a strong ability to collaborate with internal and external stakeholders.
Responsibilities
- Develop a thorough understanding of the division sub-markets, including identifying the profiles of target homebuyers and sellers, researching prevailing lot characteristics, product trends, and design options as well as analyzing competitor activities and market conditions.
- Partner with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers.
- Provide feedback and guidance to the division + corporate marketing on local market preferences.
- Ensure the quality, accuracy, and professionalism of all marketing materials.
- Develop and implement a robust digital marketing strategy and messaging tailored to the Pacific Palisades market.
- Utilize a variety of online channels, including websites, social media, email, and paid advertising.
- Identify and leverage digital trends and consumer behavior to maximize reach and engagement.
- Create proactive marketing plans to stay ahead of market trends and consumer preferences.
- Cultivate strong relationships with key stakeholders in the local community including top Brokers, HOAs, community organizations, and key influencers.
- Develop and execute an event strategy to promote our product and brand, including planning, logistics, and post-event analysis.
- Collaborate with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility.
- Ensure flawless execution of signage placement and maintenance.
- Partner with corporate marketing on community outreach initiatives to build brand influence and positive relationships within local communities.
- Serve as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage.
- Identify key media outlets and opportunities to generate positive publicity in the right mediums.
Requirements
- Bachelor’s degree in marketing, Communications, Real Estate, or a related field.
- Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector.
- Valid Driver's License
Nice-to-haves
- Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape – advantageous.
- Demonstrated understanding and ability to develop an asset level and market level marketing strategy to drive leads and consumer behavior.
- Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads.
- Proven ability to develop and execute successful marketing strategies across various channels, including digital, print, and events.
- Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing.
- Demonstrated ability in planning, implementing, and tracking marketing campaigns.
Benefits
- PTO + Paid Holidays
- WFH Flexibility
- 401(k) matching - 100% vested
- Supplemental Life & Accident & Dismemberment
- Employee Discounts & Perks
- Medical, Vision, and Dental insurance
- FSA & HSA Spending Accounts
- Referral program
- Employee Assistance Program
- Technology allowance and unlimited pantry snacks
