About the position
Southern Air, a prominent home service provider in the Gulf Coast Region, is expanding its marketing team. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth. The Marketing Manager for the Gulf Coast Region will play a pivotal role in developing and executing marketing strategies across 8-10 branches. The ideal candidate will be a well-rounded marketing professional with a focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). The ability to collaborate effectively with field personnel, including General Managers and Regional Managers, is crucial.
Responsibilities
- Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
- Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
- Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
- Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
- Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for the Gulf Coast Region.
- Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
- Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
- Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
- Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
- Excellent communication and interpersonal skills to collaborate effectively with field personnel.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
- Experience in Skilled Trades is highly desirable.
- Relevant experience in planning and managing marketing budgets.
Nice-to-haves
- Master's degree in Marketing, Business, or a related field.
