MARKETING MANAGER

About the position

East Penn is currently seeking a Marketing Manager who will be responsible for developing, executing, and overseeing key marketing strategies for the Industrial Division (Lift Trucks/Datacenters/Telecom applications). Areas of focus will include research related to competitive and emerging markets. It will include supporting key initiatives such as managing marketing for product launches and creating new marketing tools to support our subsidiaries and outreach to existing customers and new clients. The Marketing Manager will also be responsible to oversee the execution of digital marketing efforts and digital marketing key metrics and analytics. They will be responsible to mentor and support the Industrial Marketing Specialist.

Responsibilities

• Collaborate and support a long-term comprehensive marketing plan - for social, blogs, e-blasts, websites, whitepapers, and editorials.
• Analyze current marketing to maximize key metrics and develop future enhancements.
• Support consistent brand image, presentation, and messaging across all marketing platforms.
• Conduct research and analyze data to develop marketing strategies.
• Develop/Execute innovative marketing campaigns for current and new product introductions.
• Work closely with internal departments and subsidiaries.
• Write creative copy for campaigns.
• Develop presentations for both internal and external stakeholders.
• Manage Industrial Marketing Specialist, and any future team members, assigning tasks, and providing guidance.

Requirements

• 5 - 10 years of work experience in supervisory, management, or professional level role with emphasis on advertising/marketing
• Experience with digital marketing campaigns
• Proven record of collaborating/supporting successful marketing campaigns
• Excellent written communication skills
• Proven experience with social media marketing (paid and organic)

Nice-to-haves

• Experience managing and mentoring team members.
• Excellent communication skills, including the ability to effectively articulate complex ideas and influence others.
• Demonstrated ability to work collaboratively with cross-functional teams

Benefits

• Competitive compensation
• Group health insurance that includes high quality medical, dental, vision and prescription coverage with a low employee premium
• Retirement Savings Plan with company match and a 3% employer contribution
• 9 paid company holidays, 2 paid personal holidays, and paid vacation days annually
• Employee assistance program
• Fitness Discounts
• Promotional opportunities