Marketing Manager

Full-time - Mid Level

Louisville, KY

Administrative and Support Services

About the position

The Marketing Manager at LDG Development is responsible for developing and executing marketing strategies that drive growth and enhance brand awareness. This role involves collaboration with cross-functional teams to implement effective marketing campaigns that align with the company's business objectives, particularly in the affordable housing sector.

Responsibilities

• Develop and execute marketing strategies that align with business objectives.
• Create, maintain, and implement marketing campaigns across LDG affiliates, including online, email, social media, and direct mail.
• Collaborate with cross-functional teams to ensure effective campaign execution.
• Serve as the point of contact for all marketing needs from internal teams within the territory.
• Develop traffic generation strategies and establish relationships with community organizations.
• Work with Asset Managers and Management Companies for implementation of marketing initiatives.
• Analyze and report on campaign performance to identify areas for improvement.
• Ensure adherence to brand guidelines and select marketing campaigns that align with the brand promise.
• Identify marketing opportunities and tactics to attract and retain residents.
• Draft and develop resources to support occupancy marketing and leasing needs.
• Ensure consistency in marketing and social media messages across the organization.
• Provide training and guidance to on-site teams in implementing social media marketing best practices.
• Identify the effectiveness and impact of current marketing initiatives and optimize accordingly.
• Manage marketing budget and allocate resources effectively.
• Present ideas and final deliverables to internal and external stakeholders.
• Communicate with senior leaders about marketing programs, strategies, and budgets.
• Understand applicable federal or state housing programs and compliance requirements.
• Guide on-site team members in implementing marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in marketing, focusing on multi-unit and digital marketing.
• Proven track record of delivering successful marketing campaigns.
• Proficiency with comprehensive marketing and social media strategies.
• Excellent communication and leadership skills.
• Strong analytical and problem-solving skills.
• Experience with creative direction and design.
• Metric-driven marketing mindset with creativity.
• Willingness to travel.