Marketing Manager

About the position

The Marketing Manager will be a key driver in the growth of priority sports and customer segments at BSN SPORTS. This role is responsible for developing and executing targeted, sports-specific marketing campaigns that fuel customer engagement, lead generation, and sales conversion. By deeply understanding customer needs and market dynamics, this person will help shape and implement strategic marketing plans—while also equipping Sales Pros with effective tools to win in high-opportunity areas. The ideal candidate is a digital-first B2B marketer who has successfully grown customer segments or product categories. Market-savvy, competitor-aware, and relentlessly customer-focused, they bring strategic thinking, data-driven insights, and operational discipline to accelerate results.

Responsibilities

• Develop direct-to-customer marketing plans by sport and customer segment to drive growth and acquire new customers, with a focus on high-opportunity and emerging sports.
• Build a 12-month marketing calendar for each sport that aligns with key business drivers—seasonality, channel mix, product assortment, pricing, inventory, and messaging.
• Lead the strategic planning and execution of sport-specific, digital-first campaigns, ensuring full alignment across Marketing, Sales, Category Management, Merchandising, Digital, Finance, Legal, and Innovation teams.
• Own end-to-end campaign execution: from brief development, segmentation and targeting, to creative production, launch, reporting, and optimization.
• Translate marketing strategy into compelling, insight-driven creative briefs that inspire high-impact marketing assets across digital and omnichannel touchpoints.
• Guide the creative development process, ensuring messaging is consistent, customer-relevant, and distinctly BSN SPORTS.
• Consolidate and deliver clear, actionable stakeholder feedback to drive efficient revisions and elevate creative quality.
• Manage creative timelines to ensure rapid execution with minimal back-and-forth.
• Partner with Strategic Marketing, Deployment, and Analytics teams to track campaign KPIs, evaluate performance, and uncover insights.
• Analyze what's working—and what's not—by sport and customer segment; recommend and implement optimizations to improve outcomes.
• Continuously refine campaigns based on customer behavior, data, and post-campaign learnings.
• Develop a deep understanding of assigned sports categories, including customer needs, pain points, and purchase behavior.
• Use customer insights, business data, and market trends to shape marketing strategies and communications that resonate.
• Collaborate with Merchandising and Sales to identify priority products and brands that require strategic marketing support.
• Innovate the customer journey, find new ways to drive engagement, and create marketing that delivers both impact and value.

Requirements

• Demonstrated success in developing and executing strategic marketing plans that drive customer acquisition and revenue growth.
• Proven ability to lead cross-functional projects with diverse stakeholders including Sales, Merchandising, Creative, Digital, and Finance.
• Strong campaign management and project leadership skills—able to manage timelines, deliverables, and cross-team collaboration with a high degree of ownership.
• Experience developing customer segmentation and targeting strategies to deliver personalized, insight-driven marketing.
• Solid analytical and performance measurement capabilities, including experience with A/B testing, campaign tracking, and applying insights to optimize outcomes.
• Skilled in developing and presenting clear, impactful creative briefs and providing strategic, actionable feedback to creative teams.
• Exceptional communication skills—both written and verbal—with the ability to influence and align stakeholders.
• Adept at using customer insights and market trends to inform creative development and go-to-market strategies.
• Highly organized, detail-oriented, and results-focused, with a track record of getting things done in fast-paced, deadline-driven environments.
• Passionate about sports and the athletic customer—bonus if you have knowledge or experience in team sports, coaching, or marketing sports programs.

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!