About the position
At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money. Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies. At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!
Responsibilities
- Own and optimize our marketing automation platform (Marketo), including lead lifecycle, nurture programs, scoring, routing, and integration with Salesforce.
- Manage lead flow across the funnel, ensuring accurate tracking of MQLs, SALs, SQLs, and Closed-Won opportunities, and collaborate with Sales Ops on routing rules and SLAs.
- Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across marketing teams.
- Monitor and troubleshoot syncs between Marketo and Salesforce; proactively identify and resolve data integrity issues.
- Support campaign execution by managing campaign setup, QA, and launch processes in coordination with marketing team members.
- Partner with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI.
- Champion best practices for database hygiene, segmentation, compliance (GDPR, CAN-SPAM, TCPA), and naming/taxonomy conventions.
- Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and funnel velocity.
- Lead or support Martech projects including tool evaluations, integrations, and implementation of new capabilities.
Requirements
- 3+ years hands-on experience with Marketo and Salesforce (required), including designing end-to-end lead lifecycle and campaign operations.
- Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue.
- Strong experience with lead management, routing logic, scoring models, and funnel analytics.
- Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
- Analytical mindset with the ability to turn data into actionable insights; experience with reporting tools like Sigma, Tableau, or similar is a plus.
- Proven success working cross-functionally with Sales, SDR, and Marketing teams.
- Strong project management and prioritization skills in a fast-paced, high-growth environment.
- Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders.
Nice-to-haves
- Marketo Certified Expert (MCE) or equivalent practical expertise.
- Experience with additional Marketing and Sales tools such as ZoomInfo, or RingLead.
- Experience with SMS marketing.
- Familiarity with AI or predictive tools for scoring, segmentation, or content personalization.
- Background in database management, data privacy compliance, and email deliverability best practices.
Benefits
- Open and transparent culture
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan with competitive company matching
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees
- Additional benefits for fully remote employees
