About the position
We are looking for a Marketing Operations Specialist to join our team at Hearst Connecticut Media Group, with our Norwalk, CT office. You will work in a collaborative, fast-paced and fluid environment. Your role will include communicating with our advertising customers and internal departments, to fulfill customer creative needs and launch campaigns.
Responsibilities
- Support the Sales Reps, Customer Success teams, and Clients to ensure delivery of high-quality creatives and on-time launch of marketing campaigns.
- Effectively communicate with our internal teams, partners & clients, in developing on-target messaging for advertisements (including video, digital & print display, email & audio).
- Serve as a customer facing representative of HCMG Advertising Department, to gather creative assets & communicate ad proofs to customers, and suggest best-practice recommendations to improve campaign engagement.
- Expedite the design and approval process to meet ad creative deadlines.
- Serve as the creative communications and design resource for customers, by educating clients and agencies on critical elements that drive impactful creative.
- Deliver a customer-focused experience to our advertisers, enhancing and strengthening the value of their partnerships with our organization.
- Fulfill additional Ad Creative and Ad Operation related duties, as assigned by management.
Requirements
- 3+ years’ experience in the digital media industry, with a focus on advertising campaign processing, management, and/or fulfillment.
- Demonstrable record of success with client facing role, to include customer service and/or account management.
- Proficient with basic Excel.
Nice-to-haves
- Customer service and process driven, with an interest in creative direction.
- Strong verbal and written communication skills with a solution-orientated mindset, to work through workflow challenges & solutions.
- General understanding of digital and print advertising and of how creative elements impact campaign performance.
- Experience maintaining relationships with customers, to include local, regional, franchise or national business representatives, advertising agencies and marketing managers.
- Experience working effectively and positively with internal departments (i.e.: Sales, Customer Experience, Production & Finance Teams).
- Ability to manage a high volume of customers while maintaining effective communication & diligence.
- Ability to work in a fast-paced, deadline environment, and adaptable to changes.
- A passion for digital and print media/marketing as a user and general knowledge of our ad products.
