Marketing Product Manager - Small Business Segment

About the position

Zions Bancorporation is seeking a Marketing Product Manager for the Small Business Segment to support the overall marketing vision. This role will report to the Small Business Segment Marketing Director and will involve partnering across teams to execute marketing strategies that align with organizational goals. The position is part of an expanding marketing team that is building a dynamic in-house Creative Studio and innovative Demand Center, aiming to transform customer connections. The role emphasizes campaign development, product positioning, customer insights, and sales enablement, all while ensuring compliance with banking regulations.

Responsibilities

• Lead cross-functional go-to-market planning and execution for product launches, including campaign development, customer communications, and sales enablement.
• Develop and refine product positioning and messaging that resonates with target audiences and is differentiated in the market.
• Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus.
• Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning.
• Serve as the voice of the small business customer in marketing discussions, ensuring strategies and messaging reflect their needs and challenges.
• Collaborate with product and analytics teams to inform and enhance the end-to-end customer journey for small business clients, identifying opportunities to improve experience and retention.
• Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value.
• Partner with content and creative teams to support the development of product-focused materials such as brochures, web copy, case studies, and customer communications that align with brand and regulatory standards.
• Monitor and report on campaign performance, product adoption, and market impact; optimizing strategies based on data-driven insights.
• Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.

Requirements

• Bachelor's or master's degree in marketing, business, communications, finance, or related field.
• 5+ years' experience in product management, product analysis, design and development, preferably in financial services or B2B environments.
• Demonstrated ability to navigate a complex, matrixed organization to build relationships and drive alignment across stakeholders.
• Strong analytical and problem-solving skills with the ability to assess complex situations and develop strategic solutions.
• Experience working cross-functionally with product, sales, legal, and compliance teams to deliver multiple go-to-market projects simultaneously.
• Understanding of financial products and services, especially small business banking, including deposit and lending solutions.
• Familiarity with B2B marketing principles and understanding of business decision-making processes.
• Excellent written and verbal communication skills.
• Familiarity with marketing compliance in a regulated industry.
• Strong attention to detail, especially when reviewing marketing materials for accuracy, clarity, and compliance.
• Ability to empathize with small business owners and translate their needs into effective marketing strategies.

Benefits

• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
• Employee Ambassador preferred banking products