About the position
The Marketing Specialist supports the Marketing Director in developing strategies and executing campaigns. This role involves a variety of marketing tasks and occasional support for other departments as needed.
Responsibilities
- Assist in creating and implementing effective marketing campaigns.
- Collaborate with business development team to identify new opportunities and partnerships.
- Conduct market research to identify trends and opportunities.
- Coordinate with external vendors and partners for marketing materials.
- Monitor and report on the effectiveness of marketing initiatives.
- Support product development and communications.
- Manage the website and social media to ensure content is current.
- Plan and execute events for clients and prospects.
- Participate in networking events to expand industry connections.
- Provide administrative support to various departments as needed.
- Assist with organizing company events and meetings.
- Manage client recognitions and gifts.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in a marketing role.
- Strong written and verbal communication skills.
- Proficiency in social media platforms and marketing tools.
- Excellent organizational and multitasking abilities.
- Creative thinking and problem-solving skills.
- Curiosity about new and emerging technologies.
- Ability to build and manage relationships with internal departments and key external contacts.
- Ability to work independently and as part of a team.
- Attention to detail and strong analytical skills.
- Proficiency in Microsoft Office Suite and marketing software.
