About the position
We are The Motley Fool, a purpose-driven financial services firm with nearly 30 years of experience focused on making the world smarter, happier, and richer. Our Member Marketing team is focused on profitably growing our business and expanding the reach of our brand. We execute multiple simultaneous campaigns—from upsell and cross-sell windows to evergreen and automated programs—each with their own creative assets, technical elements, and strategic goals. We’re excited to add a dynamic and versatile leader to help drive both strategy and execution across this complex ecosystem. The ideal candidate is equal parts growth marketer, strategist, and operator—someone who’s just as comfortable ideating a new campaign as they are overseeing its flawless deployment.
Responsibilities
- Lead the creation of direct-response marketing campaigns that drive engagement and revenue.
- Oversee end-to-end campaign execution, ensuring all creative, technical, and performance elements come together seamlessly.
- Design and run A/B and multivariate tests to validate ideas and optimize campaign performance.
- Champion the use of AI tools like ChatGPT and internal platforms to boost personalization, productivity, and scale.
- Partner with designers, developers, data analysts, legal, and leadership to align on goals and execute cross-team projects effectively.
- Stay on the cutting edge of digital marketing and direct-response strategies.
- Become a power user of proprietary internal tools alongside Braze, Jira, Google Analytics, and Tableau.
- Ensure we’re delivering the right offers and content, in the right format, at the right time.
Requirements
- 5+ years’ experience in a performance marketing role, preferably in the investing or personal finance space.
- Strong understanding of online marketing channels including social media, display, SEM, and native advertising.
- Deep knowledge of direct response marketing principles and best practices.
- Proven ability to run successful online marketing campaigns, owning performance and optimizing to hit objectives and budgets.
- Excellent analytical and quantitative skills with a passion for data and performance metrics.
- Ability to synthesize research, competitive analysis, and marketing insights into scalable customer acquisition strategies.
- Clear and effective communicator who can confidently share results, test plans, and ROI with stakeholders at all levels.
Nice-to-haves
- Familiarity with HTML/CSS and content management systems.
- Experience with AI tools and automation to boost scale and creativity.
- Strong organizational skills and the ability to juggle multiple projects without losing sight of the big picture.
- Proactive, solutions-oriented mindset with the initiative to improve processes and deliver results.
Benefits
- Flexible, remote work environment.
- No vacation policy.
- Generous fully-paid parental leave.
- $1,000 annually to invest in stocks of your choice.
- Super low premiums for medical, dental, and vision coverage.
- Comprehensive compensation package, including company equity.
