Mgr Marketing-Public Relations

About the position

The Manager of Marketing and Public Relations evaluates medical center goals and marketplace opportunities. They develop marketing strategies, community relations activities, and internal communications. They provide guidance and coordinate hospital marketing efforts. They monitor results and initiate best practices. They coordinate strategies for the best results from team efforts.

Responsibilities

• Provides input and serves as a resource to the regional marketing director. This includes new mover, hospital website, local branding, community relations, and call center strategies.
• Helps the regional marketing director and system service line marketing directors develop short and long-term marketing strategies to meet the medical center's business priorities.
• Develops, coordinates and implements specific local branding and community relations strategies.
• Evaluates results of direct mail campaigns initiated by the department to recommend adjustments to improve results.
• Participates in administrative and physician meetings, director meetings and other hospital meetings as needed.
• Creates, monitors, and maintains the community relations budget. Tracks community benefit activity in CBISA. Helps with community benefit planning and reporting as needed.
• Gives local response and assistance for news media relations activities working with BSWH news media team.
• Ensures the mission, vision and values of BSWH are incorporated into all activities.

Requirements

• Bachelor's degree
• 3 years of experience in marketing or public relations

Benefits

• Eligibility on day 1 for all benefits
• Dollar-for-dollar 401(k) match, up to 5%
• Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more
• Immediate access to time off benefits