About the position
Ambarella (NASDAQ: AMBA) is a leading fabless semiconductor company that creates edge AI-based computer vision solutions. Our SoCs (System-on-Chips) are at the heart of a wide range of products, including AI-enabled cameras for human and computer vision applications, such as ADAS and autonomous driving, video security, and robotics. We are passionate about developing technology that makes the world safer and smarter, from enhancing vehicle safety to powering intelligent security systems that protect privacy. Join our team and contribute to cutting-edge innovations that are shaping the future of AI and computer vision. The Outbound Marketing Senior Director is responsible for developing and executing a comprehensive outbound marketing strategy that drives lead generation, brand awareness, and revenue growth. This role will lead a team of marketing professionals to design and execute multi-channel campaigns across digital, social, email, events, and content marketing.
Responsibilities
- Develop and Execute Outbound Marketing Strategy: Create a comprehensive outbound marketing strategy that aligns with company goals and objectives. Identify target audiences, buyer personas, and key messaging. Collaborate with cross-functional teams (Sales, Product, etc.) to ensure alignment and maximize impact.
- Lead Generation and Conversion: Design and execute multi-channel campaigns to drive lead generation and conversion. Develop and manage lead nurturing programs to educate and engage prospects. Analyze campaign performance and optimize for improved ROI.
- Content Marketing and Storytelling: Develop a content marketing strategy that showcases the company's expertise and thought leadership. Collaborate with internal stakeholders to create compelling content (blog posts, whitepapers, case studies, etc.). Manage content distribution across digital channels (social media, email, etc.).
- Digital Marketing and Advertising: Develop and manage digital marketing campaigns across search, social, and display channels. Optimize campaigns for improved ROI and conversion rates. Collaborate with external agencies and partners to maximize campaign impact.
- Event Marketing and Trade Shows: Plan and execute event marketing strategies, including trade show participation and sponsorships. Manage event logistics, booth design, and staffing. Measure event ROI and optimize for future events.
- Developer Relations Program Management: Build and maintain developer communities. Organize grass root community events, meetups and hackathons both online and in-person. Engage and manage all online forums, social media channels and platforms where developers interact.
- Analyst Relations Program Management: Planning, executing, and managing all aspects of media and industry analysts supporting the strategic needs of the VP of Corp Dev. Coordinating briefings, events and all other engagements. Building and nurturing strong, long-term relationships with key industry and media analysts.
Requirements
- Education: Bachelor’s degree in marketing, Business Administration, or a related field. MBA or advanced degree preferred.
- Experience: 20+ years of marketing experience, with 10+ years in a leadership role. Semiconductor or technology industry experience preferred.
- Skills: Proven track record of driving business growth through outbound marketing strategies. Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP). Experience with marketing automation platforms (e.g., Marketo, Pardot). Strong analytical and problem-solving skills, with ability to measure campaign ROI. Excellent leadership and management skills, with ability to motivate and inspire a team. Strong communication and collaboration skills, with ability to work cross-functionally.
Benefits
- New-hire RSU grants and the opportunity for annual RSU grants.
- Highly competitive benefits.
