About the position
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. Seeking a highly organized and detail-oriented Owned Channels Marketing Manager Senior for our Marketing Operations team. This role sits at the intersection of marketing campaign execution and risk management and plays a critical part in ensuring that marketing campaigns meet internal standards, risk and compliance requirements and customer expectations. You will serve as a bridge between cross functional marketing and technology enablement teams to drive process improvements, risk mitigation strategies and RCSA readiness.
Responsibilities
- Develop, implement and maintain control processes for owned channel marketing activities
- Ensure marketing campaigns are compliant with applicable compliance regulations and internal policies
- Conduct risk assessments and deep dive on campaign execution processes for all owned channels (e.g. email, direct mail, .com/mobile)
- Provide advisory support to marketers during campaign strategy planning and execution
- Identify and document control gaps and work with stakeholders to implement remediation strategies
- Drive standardization and documentation of marketing processes, controls and workflows
- Support development and implementation of automated controls and governance tools
- Partner with marketing campaign managers to embed controls into campaign planning and execution
- Lead training sessions and create materials to promote a culture of risk awareness and compliance within the marketing organization
- Prepare documentation and evidence to support control testing and audit reviews
Requirements
- Bachelor’s Degree; OR 4 years of related experience may be substituted in lieu of degree
- 6 or more years of relevant business support and/or general analysis experience
- Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access
- Advanced knowledge of relevant industry data sources
Nice-to-haves
- Strong understanding of owned channels campaign execution within a highly regulated environment
- Experience with owned channel process improvements and automation
- Knowledge and experience with owned channel platforms and systems (e.g. Adobe Campaign, AEM, Pega)
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder engagement skills
- Detail oriented with a structured approach to process design and documentation
- Working knowledge of data governance or data privacy practices
Benefits
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program with paid holidays plus 16 paid volunteer hours
- Various wellness programs
- Career path planning and continuing education
