FIGMA - San Francisco Bay Area, CA
posted 1 day ago
About the position
The Growth Marketing team at Figma is looking for a Paid Marketing Manager to expand and optimize our paid media presence across social and video channels. This role will play a critical part in driving top-of-funnel growth and broadening Figma's reach to new audiences. As a Paid Marketing Manager, you will collaborate closely with product marketing, brand, content, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate Figma's brand. This is an exciting opportunity to bring creativity, strategic thinking, and analytical rigor to a dynamic, fast-paced environment with ample room for impact. This is a full-time role that can be held from one of our US hubs or remotely in the United States.
Responsibilities
- Develop and execute paid media strategies across social and video channels, focusing on top-of-funnel growth and audience expansion.
- Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting, to increase engagement and conversions.
- Collaborate with cross-functional teams (e.g., PMM, brand, content) to align creative and messaging with Figma's brand and product offerings.
- Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation.
- Lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth.
- Manage retargeting efforts to maximize reach and nurture prospects through the sales funnel.
- Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals.
Requirements
- 6+ years of digital marketing, paid marketing, or equivalent experience
- Proven experience running paid social and video campaigns for SaaS products, with a focus on audience targeting and top-of-funnel growth.
- Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement.
- Experience with paid media tools and platforms, such as DV360, Smartly, and Google Analytics 4.
- The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance.
- Familiarity with incrementality testing methods, such as MMM and Geo-X.
Nice-to-haves
- Experience with programmatic advertising and emerging channels like TikTok or programmatic display.
- Prior experience in a high-growth or product-led SaaS environment.
- A background in marketing analytics.
