About the position
We’re seeking a creative and data-driven Paid Social Media Marketing Manager to lead and optimize our paid social advertising campaigns across Meta and other social platforms. The ideal candidate has a strong track record of running high-performing campaigns that blend innovative, compelling creative with precise, data-informed optimization strategies. The ideal candidate thrives in a values-based and collaborative environment and demonstrates a growth mindset. With a passion to dive deep, this candidate has strong project management skills with attention to detail, and a track record of transforming marketing performance data into digestible, actionable insights. As a key driver of California Closets’ growth, this role works in partnership with the Brand Content and drives the results for a high-impact, high-visibility acquisition marketing channel, offering significant opportunities to make a meaningful impact on meeting our business objectives.
Responsibilities
- Own the paid social content calendar and execute full funnel creative strategies from awareness and consideration to customer prospecting and retargeting.
- Drive and manage customer acquisition through social platforms such as Facebook, Instagram, Reddit, TikTok, Snapchat, Pinterest, LinkedIn.
- Proactively identify and embrace all aspects of social media – from algorithm shifts to available audiences, campaign and placement types.
- Manage the results of paid social media influencer marketing strategies that align with our Brand goals and objectives.
- Collaborate with the Brand Content team to identify, engage and manage relationships with influencers representing California Closets in paid social media campaigns.
- Present the strategy, tactics and results to key owner/operator stakeholders.
- Establish account and campaign strategies rooted in experimentation, industry benchmarks, and insights from account representatives.
- Design, launch, and manage performance-driven paid campaigns on Meta, TikTok, Pinterest and/or other social platforms.
- Conduct A/B testing on creatives, landing pages, and bidding strategies to continuously optimize performance.
- Run in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities.
- Collaborate across levels and functions within the Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives.
- Ensure agency partner teams effectively balance bid methods to deliver intended outcomes, at scale and on time.
- Ensure that all efforts adhere to the latest corporate privacy and data governance policies.
Requirements
- 5+ years of professional hands-on paid social media planning and management experience with platforms including Meta properties, TikTok, Pinterest, Snapchat and Reddit.
- Experience in managing paid social media projects and implementing paid social media influencer marketing strategies.
- Familiarity working with paid influencer platforms.
- Strong experience using Google Analytics (G4) and leveraging data and metrics to drive campaign improvements.
- Strong experience with Excel (data manipulation, charts and pivot tables).
- Advanced experience building, managing and optimizing social campaigns within the Meta and other social media platforms.
- Experience working within cross-functional marketing and creative teams.
- Must be willing to work Pacific or Mountain Time.
